Digital Marketing Analyst
Dover Corp, Grand Rapids, MI, United States
PSG is the global pump, metering and dispensing‑solution expert, enabling the safe and efficient transfer of critical and valuable fluids that require optimal performance and reliability in applications where it matters most. Additionally, PSG is a leading provider of flow meters designed to reduce waste and downtime while accurately measuring, monitoring and controlling the distribution of fluids. Headquartered in Downers Grove, IL, USA, PSG is comprised of several world‑class brands, including Abaque, All‑Flo, Almatec, Blackmer, Ebsray, em‑tec, Griswold, Hydro, Malema, Mouvex, Neptune, PSG Biotech, Quantex, Quattroflow, and Wilden. PSG products are manufactured on three continents - North America, Europe, and Asia - in state‑of‑the‑art facilities that practice lean manufacturing and are ISO‑certified. PSG is part of the Pumps & Process Solutions segment of Dover Corporation. For additional information on PSG, please visit psgdover.com.
We thrive on winning and being number one; and are always looking to add the best and brightest to our talented team of professionals. PSG offers a unique combination of the both small company atmosphere: with an ownership mindset that allows you to make close‑to‑the‑customer decisions; an innovative approach in seeing beyond what is possible today and entrepreneurial spirit in the pursuit of new opportunities; combined with benefits of a large company’s scale, tools, expertise, and financial strength with Dover. Join PSG, a growing global company where your curiosity, hard work and ambition is rewarded with exceptional career opportunities in a friendly & fast paced environment.
PSG is part of the Pumps and Process Solutions segment of the Dover Corporation (NYSE: DOV). Dover is a diversified global manufacturer and solutions provider with annual revenue of over $7 billion. We deliver innovative equipment and components, consumable supplies, aftermarket parts, software and digital solutions, and support services through five operating segments. Recognized for our entrepreneurial approach for over 65 years, our team of over 24,000 employees takes an ownership mindset, collaborating with customers to redefine what’s possible.
Position Summary We are seeking a driven Digital Marketing Analyst to join our digital marketing team. This role is responsible for executing and optimizing the digital marketing efforts that drive traffic, engagement, and revenue for store.psgdover.com. You will own the full lifecycle of email marketing campaigns, manage and optimize Google Ads performance, create digital graphics and video content, and assist in product photography and video production. Working closely with cross‑functional teams, you will use data and analytics to inform decisions, improve campaign performance, and identify new growth opportunities. This is an excellent opportunity for an early‑career professional to build deep, hands‑on expertise across digital marketing, e‑commerce, and content production within a global industrial manufacturing organization.
Essential Duties and Responsibilities
Design, build, and send email campaigns‑promos, product launches, and drip sequences for the PSG Store
Build responsive email templates that look sharp and perform
Segment lists, run A/B tests, and continuously improve open rates, CTR, and conversions
Owning and reporting on the data for your tools and tasks to help drive decision making
Build and manage campaigns across Search, Display, Shopping, and Performance Max
Research keywords, write ad copy, and improve landing pages to drive better ROAS
Monitor budgets and performance daily‑catch problems early, act on opportunities fast
Create graphics for emails, social, web banners, and ad creatives
Design infographics, promo materials, and product visuals that stay on brand
Edit and optimize every asset for web performance and platform specs
Plan, shoot, and edit product photography for the store catalog and marketing materials
Support video production from storyboard through post‑production
Keep the digital asset library organized and searchable
Work with product and engineering to make sure pumps and parts are represented accurately
Track site traffic, campaign performance, and e‑commerce conversions in Google Analytics
Qualifications / Requirements
Bachelor’s degree in marketing, digital media, communications, graphic design, or related field‑or equivalent real‑world experience
0‑2 years in digital marketing, email marketing, or content creation
Working knowledge of an email platform (Mailchimp, HubSpot, Klaviyo, or similar)
Familiarity with Google Ads and basic paid campaign management
Can work in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) and/or Canva
Understands Google Analytics and core web metrics
A developed sense of digital design and what contributes to good UX/UI
Clear communicator, written and verbal
Desired Characteristics
High agency and personal initiative, who drives work forward
Action‑oriented with a bias toward execution
Rational risk‑taker and a passionate, self‑directed self‑learner
High ethical standards and personal accountability for work and outcomes
Performs well under pressure. Stays focused and productive when managing competing priorities and tight deadlines. Self‑motivated and dependable.
Work Arrangement: Onsite
We consider several job‑related, non‑discriminatory factors when determining the pay rate for a position, including, but not limited to, the position’s responsibilities, a candidate’s work experience, a candidate’s education/training, the position’s location, and the key skills needed for the position. Pay is one of the Total Rewards that we provide to compensate and recognize employees for their work.
Benefits Benefits for this position include: a 401(k) savings plan with employer contributions; medical, dental and vision insurance; wellness programs; health savings account, health care and dependent care flexible spending accounts; company paid short‑term disability and long‑term disability; company paid employee basic life and AD&D insurance; supplemental employee and dependent life insurance; optional accident, hospital indemnity and critical illness insurance; adoption, surrogacy, and fertility benefits and assistance; commuter benefits; parental, military, jury duty, and bereavement leaves of absence; paid time off, including 13 paid holidays per calendar year, paid vacation days, paid sick leave hours annually or as provided under state and local paid sick leave laws, business travel services; employee discounts; and an employee assistance program that includes company paid counseling sessions and legal services. Eligibility for benefits is governed by applicable plan documents and policies.
All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, genetic information, or any other factors prohibited by law.
Attention Applicants: If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, please let us know. Likewise, if you are limited in the ability to access or use this online application process and need an alternative method for applying, we will determine an alternate way for you to apply. Please contact accommodations@psgdover.com for assistance with an accommodation. Kindly specify Job Requisition Number / Job Title and Location in response.
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We thrive on winning and being number one; and are always looking to add the best and brightest to our talented team of professionals. PSG offers a unique combination of the both small company atmosphere: with an ownership mindset that allows you to make close‑to‑the‑customer decisions; an innovative approach in seeing beyond what is possible today and entrepreneurial spirit in the pursuit of new opportunities; combined with benefits of a large company’s scale, tools, expertise, and financial strength with Dover. Join PSG, a growing global company where your curiosity, hard work and ambition is rewarded with exceptional career opportunities in a friendly & fast paced environment.
PSG is part of the Pumps and Process Solutions segment of the Dover Corporation (NYSE: DOV). Dover is a diversified global manufacturer and solutions provider with annual revenue of over $7 billion. We deliver innovative equipment and components, consumable supplies, aftermarket parts, software and digital solutions, and support services through five operating segments. Recognized for our entrepreneurial approach for over 65 years, our team of over 24,000 employees takes an ownership mindset, collaborating with customers to redefine what’s possible.
Position Summary We are seeking a driven Digital Marketing Analyst to join our digital marketing team. This role is responsible for executing and optimizing the digital marketing efforts that drive traffic, engagement, and revenue for store.psgdover.com. You will own the full lifecycle of email marketing campaigns, manage and optimize Google Ads performance, create digital graphics and video content, and assist in product photography and video production. Working closely with cross‑functional teams, you will use data and analytics to inform decisions, improve campaign performance, and identify new growth opportunities. This is an excellent opportunity for an early‑career professional to build deep, hands‑on expertise across digital marketing, e‑commerce, and content production within a global industrial manufacturing organization.
Essential Duties and Responsibilities
Design, build, and send email campaigns‑promos, product launches, and drip sequences for the PSG Store
Build responsive email templates that look sharp and perform
Segment lists, run A/B tests, and continuously improve open rates, CTR, and conversions
Owning and reporting on the data for your tools and tasks to help drive decision making
Build and manage campaigns across Search, Display, Shopping, and Performance Max
Research keywords, write ad copy, and improve landing pages to drive better ROAS
Monitor budgets and performance daily‑catch problems early, act on opportunities fast
Create graphics for emails, social, web banners, and ad creatives
Design infographics, promo materials, and product visuals that stay on brand
Edit and optimize every asset for web performance and platform specs
Plan, shoot, and edit product photography for the store catalog and marketing materials
Support video production from storyboard through post‑production
Keep the digital asset library organized and searchable
Work with product and engineering to make sure pumps and parts are represented accurately
Track site traffic, campaign performance, and e‑commerce conversions in Google Analytics
Qualifications / Requirements
Bachelor’s degree in marketing, digital media, communications, graphic design, or related field‑or equivalent real‑world experience
0‑2 years in digital marketing, email marketing, or content creation
Working knowledge of an email platform (Mailchimp, HubSpot, Klaviyo, or similar)
Familiarity with Google Ads and basic paid campaign management
Can work in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) and/or Canva
Understands Google Analytics and core web metrics
A developed sense of digital design and what contributes to good UX/UI
Clear communicator, written and verbal
Desired Characteristics
High agency and personal initiative, who drives work forward
Action‑oriented with a bias toward execution
Rational risk‑taker and a passionate, self‑directed self‑learner
High ethical standards and personal accountability for work and outcomes
Performs well under pressure. Stays focused and productive when managing competing priorities and tight deadlines. Self‑motivated and dependable.
Work Arrangement: Onsite
We consider several job‑related, non‑discriminatory factors when determining the pay rate for a position, including, but not limited to, the position’s responsibilities, a candidate’s work experience, a candidate’s education/training, the position’s location, and the key skills needed for the position. Pay is one of the Total Rewards that we provide to compensate and recognize employees for their work.
Benefits Benefits for this position include: a 401(k) savings plan with employer contributions; medical, dental and vision insurance; wellness programs; health savings account, health care and dependent care flexible spending accounts; company paid short‑term disability and long‑term disability; company paid employee basic life and AD&D insurance; supplemental employee and dependent life insurance; optional accident, hospital indemnity and critical illness insurance; adoption, surrogacy, and fertility benefits and assistance; commuter benefits; parental, military, jury duty, and bereavement leaves of absence; paid time off, including 13 paid holidays per calendar year, paid vacation days, paid sick leave hours annually or as provided under state and local paid sick leave laws, business travel services; employee discounts; and an employee assistance program that includes company paid counseling sessions and legal services. Eligibility for benefits is governed by applicable plan documents and policies.
All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, genetic information, or any other factors prohibited by law.
Attention Applicants: If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, please let us know. Likewise, if you are limited in the ability to access or use this online application process and need an alternative method for applying, we will determine an alternate way for you to apply. Please contact accommodations@psgdover.com for assistance with an accommodation. Kindly specify Job Requisition Number / Job Title and Location in response.
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