Search Engine Marketing Specialist
PCG Digital, Trenton, NJ, United States
PCG Digital is looking for its next Search Engine Marketing Specialist to join their growing team. This person will be responsible for creating Search Engine Marketing via the Google and Microsoft platforms for our tier-3 Automotive clients. The preferred candidate has proficient knowledge in Google and Microsoft advertising, Google Analytics 4, experience in automation platforms like Fluency, experience in digital marketing for automotive, and previous experience handling multiple clients/projects simultaneously.
Position Responsibilities
Create, manage, and optimize Google and Microsoft ad campaigns according to clients’ business goals Manage up to 45 accounts daily to ensure successful performance Ongoing self-education with all social platforms and social advertising best practices Regular client communication on strategy and performance with the Director and Account Managers Launching campaigns and new accounts via Fluency Team coordination and collaboration with different departments, including SEO, Social, and Content, to develop new strategies for each client Own performance of all accounts, with daily deep dives into Google Ads, Microsoft Ads, and GA4 to ensure account/client success Build monthly strategies for each client based on their inventory, business goals, tracking capabilities, and budgets Speak directly to clients on reporting and strategy calls monthly Position Requirements
3+ years of search engine marketing for Automotive, specifically Google and Microsoft 3+ years of experience creating Google and Microsoft advertising campaigns directly in the native platforms 3+ years managing multiple Google and Microsoft client accounts Experience running search engine marketing campaigns within Automotive Tier 1 OEM programs Excellent analytical and writing skills Proficient in GA4 Proficient in Meta Business Suite Team player and problem solver Nice to Have
Experience in the ClickUp task management system Experience in the Fluency Automation platform *Do not apply to this role if you do not have direct experience running paid social media advertising for tier 3 automotive clients*
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Create, manage, and optimize Google and Microsoft ad campaigns according to clients’ business goals Manage up to 45 accounts daily to ensure successful performance Ongoing self-education with all social platforms and social advertising best practices Regular client communication on strategy and performance with the Director and Account Managers Launching campaigns and new accounts via Fluency Team coordination and collaboration with different departments, including SEO, Social, and Content, to develop new strategies for each client Own performance of all accounts, with daily deep dives into Google Ads, Microsoft Ads, and GA4 to ensure account/client success Build monthly strategies for each client based on their inventory, business goals, tracking capabilities, and budgets Speak directly to clients on reporting and strategy calls monthly Position Requirements
3+ years of search engine marketing for Automotive, specifically Google and Microsoft 3+ years of experience creating Google and Microsoft advertising campaigns directly in the native platforms 3+ years managing multiple Google and Microsoft client accounts Experience running search engine marketing campaigns within Automotive Tier 1 OEM programs Excellent analytical and writing skills Proficient in GA4 Proficient in Meta Business Suite Team player and problem solver Nice to Have
Experience in the ClickUp task management system Experience in the Fluency Automation platform *Do not apply to this role if you do not have direct experience running paid social media advertising for tier 3 automotive clients*
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