Marketing Analyst
Insight Global, Charlottesville, VA, United States
Job Description
The marketing analyst is responsible for delivering consistent, rigorous, and actionable performance analytics across demand generation, growth marketing, and product marketing initiatives.
Positioned within Marketing Business Management & Strategy, this role ensures standardized campaign measurement, data integrity, and performance transparency across marketing channels. The analyst translates campaign and funnel data into insights that inform investment decisions, improve marketing efficiency, and strengthen accountability to business outcomes.
This role will act with significant autonomy within the Marketing function and partners closely with Demand Generation, Product Marketing, Brand Marketing, Digital Experience, and Finance.
The marketing analyst applies structured analytical approaches to moderately complex marketing performance questions and contributes to continuous improvement of marketing measurement practices.
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.
Skills and Requirements
3–5 years of experience in data analytics, marketing analytics, performance analysis, or business intelligence.
Experience working with multi-channel marketing data in a demand generation or broader marketing environment.
Experience in SQL.
Experience with BI tools (Tableau, Power BI, Looker, or equivalent).
Experience with web analytics and paid media reporting environments (Google Suite, Adobe Analytics, Meta Advertising).
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Positioned within Marketing Business Management & Strategy, this role ensures standardized campaign measurement, data integrity, and performance transparency across marketing channels. The analyst translates campaign and funnel data into insights that inform investment decisions, improve marketing efficiency, and strengthen accountability to business outcomes.
This role will act with significant autonomy within the Marketing function and partners closely with Demand Generation, Product Marketing, Brand Marketing, Digital Experience, and Finance.
The marketing analyst applies structured analytical approaches to moderately complex marketing performance questions and contributes to continuous improvement of marketing measurement practices.
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.
Skills and Requirements
3–5 years of experience in data analytics, marketing analytics, performance analysis, or business intelligence.
Experience working with multi-channel marketing data in a demand generation or broader marketing environment.
Experience in SQL.
Experience with BI tools (Tableau, Power BI, Looker, or equivalent).
Experience with web analytics and paid media reporting environments (Google Suite, Adobe Analytics, Meta Advertising).
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