Marketing Operations & Sales Enablement Specialist
Capital Bank, Rockville, MD, United States
About Us
Capital Bank N.A. is headquartered in Maryland, and has been serving our communities since 1999. We stand as a publicly traded company (NASDAQ: CBNK) with over $3 billion in assets. We offer commercial and consumer banking services to clients in Maryland, DC, and Northern Virginia, alongside two nation‑wide lending brands; Capital Bank Home Loans and OpenSky, a credit card division that offers and services credit cards across all states. Our personalized approach to banking, paired with cutting‑edge technology solutions and a comprehensive suite of products and services, fuels our growth, and enables us to support our customers at every stage in their financial journey.
Come join a bank where our employees thrive and are engaged in meaningful work. For the last 5 out of 6 years, Capital Bank was named one of the "Best Banks to Work For" in the U.S. by American Banker.
Position Purpose This role increases execution capacity across mortgage marketing by supporting campaign deployment, CRM operations, and loan officer marketing needs. This individual contributor executes marketing initiatives under the strategic direction of the AVP, Product Marketing Lead to streamline execution, Compliance, Digital Experience, and branch teams.
Position Responsibilities
Campaign Execution
Execute email and digital campaigns based on strategic direction from their manager.
Build, QA, schedule, and deploy marketing assets across email landing pages, and any other channels.
Sales Enablement & Asset Management
Maintain marketing calendars and asset libraries.
Deliver templated marketing materials to loan officers and branches.
Manage compliance submissions and turnaround timelines.
CRM & Operational Support
Assist with the creation of marketing assets for mortgage CRM and subsequent reporting
Assist with recruiting‑related marketing execution.
Reporting Maintenance
Compliance
Attend weekly compliance meetings on behalf of the mortgage division.
Submit marketing assets to compliance through documented SOP, owning the submission from start to deployment
Partnership & Cross‑Sell Support
Provide executional support for partner and cross‑sell campaigns.
Minimum Education & Experience
Bachelor’s Degree in Marketing, Business or related field.
1-3 years of customer service, marketing operations, lifecycle/email marketing, or sales enablement experience encouraged but not required.
Strong project management skills with the ability to manage calendars, SLAs, and cross‑functional requests across branches and partners.
Excellent copy/QA instincts; comfortable owning the last‑mile of deployment (links, tracking, rendering, approvals).
Technical Knowledge and Skills
Ambitious hands‑on learning style
Desire to learn new skills and grow within an organization
Microsoft Office Suite (Word, Outlook, Excel.)
Design Tools: Figma, Adobe, Canva
CRM (mortgage lead flow, nurture, and reporting) and Salesforce Marketing Cloud for campaign execution.
com for review management
Compensation
Base Salary Range:
$31.25 - $40.86 hourly (Rockville, MD). Final determination of where you are at in the salary range is based on numerous factors such as geographic location, relevant experience, skill set, education, and ability to meet qualifications within the job description.
We are hiring in:
MD, DC, VA, PA, DE, NC, SC, FL, IN, IL. Candidates in other locations will receive the pay range tied to their specific area.
Additional Compensation:
This role will include a yearly annual target bonus based on individual performance.
Working Arrangements
This is a hybrid role. (highly qualified candidates may be eligible for a 100% remote working arrangement)
Why Join Us?
Join a growing company with a culture that fosters an entrepreneurial spirit
Comprehensive benefits package including Medical, Dental, Vision, Company Paid Life Insurance, Disability Insurance, and more?
Company Contributions to your 401k - Regardless of your contribution
Employee Perks: Paid Parental Leave, Employee Recognition Program, Leadership Program, Tuition Reimbursement Program, Employee Bank Checking Account, and much more!
Generous Paid Time Off and Paid Holidays - Including Paid Charity Hours to support volunteer opportunities
Supporting Businesses. Helping People. Strengthening Communities.
Capital Bank, N.A. is an affirmative action, E-Verify, and Equal Opportunity Employer.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
#J-18808-Ljbffr
Come join a bank where our employees thrive and are engaged in meaningful work. For the last 5 out of 6 years, Capital Bank was named one of the "Best Banks to Work For" in the U.S. by American Banker.
Position Purpose This role increases execution capacity across mortgage marketing by supporting campaign deployment, CRM operations, and loan officer marketing needs. This individual contributor executes marketing initiatives under the strategic direction of the AVP, Product Marketing Lead to streamline execution, Compliance, Digital Experience, and branch teams.
Position Responsibilities
Campaign Execution
Execute email and digital campaigns based on strategic direction from their manager.
Build, QA, schedule, and deploy marketing assets across email landing pages, and any other channels.
Sales Enablement & Asset Management
Maintain marketing calendars and asset libraries.
Deliver templated marketing materials to loan officers and branches.
Manage compliance submissions and turnaround timelines.
CRM & Operational Support
Assist with the creation of marketing assets for mortgage CRM and subsequent reporting
Assist with recruiting‑related marketing execution.
Reporting Maintenance
Compliance
Attend weekly compliance meetings on behalf of the mortgage division.
Submit marketing assets to compliance through documented SOP, owning the submission from start to deployment
Partnership & Cross‑Sell Support
Provide executional support for partner and cross‑sell campaigns.
Minimum Education & Experience
Bachelor’s Degree in Marketing, Business or related field.
1-3 years of customer service, marketing operations, lifecycle/email marketing, or sales enablement experience encouraged but not required.
Strong project management skills with the ability to manage calendars, SLAs, and cross‑functional requests across branches and partners.
Excellent copy/QA instincts; comfortable owning the last‑mile of deployment (links, tracking, rendering, approvals).
Technical Knowledge and Skills
Ambitious hands‑on learning style
Desire to learn new skills and grow within an organization
Microsoft Office Suite (Word, Outlook, Excel.)
Design Tools: Figma, Adobe, Canva
CRM (mortgage lead flow, nurture, and reporting) and Salesforce Marketing Cloud for campaign execution.
com for review management
Compensation
Base Salary Range:
$31.25 - $40.86 hourly (Rockville, MD). Final determination of where you are at in the salary range is based on numerous factors such as geographic location, relevant experience, skill set, education, and ability to meet qualifications within the job description.
We are hiring in:
MD, DC, VA, PA, DE, NC, SC, FL, IN, IL. Candidates in other locations will receive the pay range tied to their specific area.
Additional Compensation:
This role will include a yearly annual target bonus based on individual performance.
Working Arrangements
This is a hybrid role. (highly qualified candidates may be eligible for a 100% remote working arrangement)
Why Join Us?
Join a growing company with a culture that fosters an entrepreneurial spirit
Comprehensive benefits package including Medical, Dental, Vision, Company Paid Life Insurance, Disability Insurance, and more?
Company Contributions to your 401k - Regardless of your contribution
Employee Perks: Paid Parental Leave, Employee Recognition Program, Leadership Program, Tuition Reimbursement Program, Employee Bank Checking Account, and much more!
Generous Paid Time Off and Paid Holidays - Including Paid Charity Hours to support volunteer opportunities
Supporting Businesses. Helping People. Strengthening Communities.
Capital Bank, N.A. is an affirmative action, E-Verify, and Equal Opportunity Employer.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
#J-18808-Ljbffr