Sr. Salesforce Marketing Cloud Specialist
Charles Schwab, Austin, TX, United States
Your opportunity
At Schwab, you’re empowered to make an impact on your career. Here, innovative thought meets creative problem solving, helping us “challenge the status quo” and transform the finance industry together.
Charles Schwab’s Central Marketing organization stewards the Schwab brand, delivers impactful advertising, and creates meaningful client experiences across channels. Within Central Marketing, the Data Driven Communications team partners closely with marketing and business leaders to support client acquisition and engagement strategies by identifying key events, triggers, alerts, and attributes that enable timely, relevant, and personalized interactions.
Our team leverages Salesforce Marketing Cloud to design and deliver sophisticated, multi‑touch, multi‑channel communication journeys for prospects and clients. We are seeking an experienced Senior Salesforce Marketing Cloud Specialist who is passionate about execution excellence, platform health, and enabling impactful marketing at enterprise scale.
As a Senior Salesforce Marketing Cloud Specialist, you will play a hands‑on role in executing Marketing Cloud programs while helping ensure the stability, scalability, and ongoing optimization of the platform. You will be a trusted partner to marketing, technology, and business teams across the firm.
Key Responsibilities Marketing Cloud Execution and Support
Support marketing programs utilizing Email Studio, Web Studio, Journey Builder, Automation Studio, and select custom integrations
Build and maintain advanced, multi‑touch customer journeys using decision, random, and engagement splits
Create campaign audiences using data extensions, data filters, SQL activities, and journey data
Conduct quality assurance reviews to ensure accurate, timely, and compliant campaign deployments
Monitor active campaigns and troubleshoot issues to ensure successful delivery
Email and Messaging Excellence
Monitor and manage email deliverability and sender reputation across email clients
Promote consistent, accessible, and reusable email templates, content modules, and documentation
Develop email templates, content modules, and CloudPages using HTML, AMPscript, JavaScript, and WYSIWYG editors
Apply email best practices and guidelines, including those relevant to regulated industries
Platform Health and Enablement
Lead ongoing platform health monitoring, troubleshoot system issues, and provide user support in a large enterprise environment
Advise business and technical partners on Marketing Cloud best practices while supporting business objectives
Maintain standard operating procedures, including naming conventions, folder structures, and campaign standards
Manage and support integrations with related platforms such as DAM, CRM, data tools, and advertising channels
Champion the capabilities of Marketing Cloud and the Data Driven Communications team across the firm
Leverage AI tools where appropriate to drive efficiency, quality, and scale
What you have Required Qualifications
Marketing Cloud Email Specialist Certification
Marketing Cloud Consultant Certification
4+ years’ experience as a Marketing Cloud Admin, Architect or Email Specialist
Experience working with Marketing Cloud data extensions, SQL queries, and AMPScript
Experience documenting customer problems and software solutions using BRDs, wireframes, diagrams, workflows and mockups
Preferred Qualifications
Familiarity w/ Sales Cloud and/or Financial Services Cloud
Experience with the Agile methodology and JIRA software
Creative problem solver and innovative out‑of‑the‑box thinker who can effectively collaborate with both technology and business partners to design new products and applications
4+ years' experience with HTML, JSON, JavaScript and CSS
4+ years' experience with Salesforce Marketing Cloud
Marketing Cloud Admin or Developer Certification a plus
Bachelor’s degree
What’s in it for you At Schwab, you’re empowered to shape your future. We champion your growth through meaningful work, continuous learning, and a culture of trust and collaboration—so you can build the skills to make a lasting impact. Our Hybrid Work and Flexibility approach balances our ongoing commitment to workplace flexibility, serving our clients, and our strong belief in the value of being together in person on a regular basis.
We offer a competitive benefits package that takes care of the whole you – both today and in the future:
401(k) with company match and Employee stock purchase plan
Paid time for vacation, volunteering, and 28‑day sabbatical after every 5 years of service for eligible positions
Paid parental leave and family building benefits
Tuition reimbursement
Health, dental, and vision insurance
#J-18808-Ljbffr
At Schwab, you’re empowered to make an impact on your career. Here, innovative thought meets creative problem solving, helping us “challenge the status quo” and transform the finance industry together.
Charles Schwab’s Central Marketing organization stewards the Schwab brand, delivers impactful advertising, and creates meaningful client experiences across channels. Within Central Marketing, the Data Driven Communications team partners closely with marketing and business leaders to support client acquisition and engagement strategies by identifying key events, triggers, alerts, and attributes that enable timely, relevant, and personalized interactions.
Our team leverages Salesforce Marketing Cloud to design and deliver sophisticated, multi‑touch, multi‑channel communication journeys for prospects and clients. We are seeking an experienced Senior Salesforce Marketing Cloud Specialist who is passionate about execution excellence, platform health, and enabling impactful marketing at enterprise scale.
As a Senior Salesforce Marketing Cloud Specialist, you will play a hands‑on role in executing Marketing Cloud programs while helping ensure the stability, scalability, and ongoing optimization of the platform. You will be a trusted partner to marketing, technology, and business teams across the firm.
Key Responsibilities Marketing Cloud Execution and Support
Support marketing programs utilizing Email Studio, Web Studio, Journey Builder, Automation Studio, and select custom integrations
Build and maintain advanced, multi‑touch customer journeys using decision, random, and engagement splits
Create campaign audiences using data extensions, data filters, SQL activities, and journey data
Conduct quality assurance reviews to ensure accurate, timely, and compliant campaign deployments
Monitor active campaigns and troubleshoot issues to ensure successful delivery
Email and Messaging Excellence
Monitor and manage email deliverability and sender reputation across email clients
Promote consistent, accessible, and reusable email templates, content modules, and documentation
Develop email templates, content modules, and CloudPages using HTML, AMPscript, JavaScript, and WYSIWYG editors
Apply email best practices and guidelines, including those relevant to regulated industries
Platform Health and Enablement
Lead ongoing platform health monitoring, troubleshoot system issues, and provide user support in a large enterprise environment
Advise business and technical partners on Marketing Cloud best practices while supporting business objectives
Maintain standard operating procedures, including naming conventions, folder structures, and campaign standards
Manage and support integrations with related platforms such as DAM, CRM, data tools, and advertising channels
Champion the capabilities of Marketing Cloud and the Data Driven Communications team across the firm
Leverage AI tools where appropriate to drive efficiency, quality, and scale
What you have Required Qualifications
Marketing Cloud Email Specialist Certification
Marketing Cloud Consultant Certification
4+ years’ experience as a Marketing Cloud Admin, Architect or Email Specialist
Experience working with Marketing Cloud data extensions, SQL queries, and AMPScript
Experience documenting customer problems and software solutions using BRDs, wireframes, diagrams, workflows and mockups
Preferred Qualifications
Familiarity w/ Sales Cloud and/or Financial Services Cloud
Experience with the Agile methodology and JIRA software
Creative problem solver and innovative out‑of‑the‑box thinker who can effectively collaborate with both technology and business partners to design new products and applications
4+ years' experience with HTML, JSON, JavaScript and CSS
4+ years' experience with Salesforce Marketing Cloud
Marketing Cloud Admin or Developer Certification a plus
Bachelor’s degree
What’s in it for you At Schwab, you’re empowered to shape your future. We champion your growth through meaningful work, continuous learning, and a culture of trust and collaboration—so you can build the skills to make a lasting impact. Our Hybrid Work and Flexibility approach balances our ongoing commitment to workplace flexibility, serving our clients, and our strong belief in the value of being together in person on a regular basis.
We offer a competitive benefits package that takes care of the whole you – both today and in the future:
401(k) with company match and Employee stock purchase plan
Paid time for vacation, volunteering, and 28‑day sabbatical after every 5 years of service for eligible positions
Paid parental leave and family building benefits
Tuition reimbursement
Health, dental, and vision insurance
#J-18808-Ljbffr