Senior Marketing Manager, Offers & Program Management
Spectrum, Stamford, CT, United States
This role requires the ability to work lawfully in the U.S. without employment-based immigration sponsorship, now or in the future.
Ready to shape the future of connectivity? As the Senior Marketing Manager, Seamless Connectivity, you will drive the integrated marketing strategy for Spectrum’s Residential Internet, Mobile and Device portfolios, unifying multiproduct offers into one compelling value proposition. Lead cross‑functional teams and bring creative programs to life across every touchpoint, making your mark on how customers experience seamless connectivity.
How You’ll Make an Impact
Define integrated offer strategies based on customer needs, competitive dynamics and business objectives
Translate strategic plans into actionable offer requirements with clear constructs, eligibility, pricing, messaging and positioning
Develop unified targeting, positioning and messaging frameworks to deliver a consistent value proposition across multiple product offers
Create offer‑driven briefs that guide Creative, Brand, Media and CRM teams on goals, audiences, messaging and key tactics
Collaborate with cross‑functional teams to ensure messaging consistency and strengthen portfolio storytelling throughout launches
Manage offer integrity by aligning naming conventions, compliance requirements and lifecycle management
Build, document and share offer frameworks, playbooks and enablement materials for clarity across partner teams
Develop annual and quarterly roadmaps to sequence launches and marketing programs across Internet, Mobile and Devices
Lead cross‑functional teams to align deliverables, readiness requirements and operational plans for on‑time launches
Oversee launch execution, manage workflows, resolve risks and drive go/no‑go decisions
Track program performance and provide updates to stakeholders, optimizing programs based on learnings and codifying best practices
Working Conditions
Office environment
What You’ll Bring to Spectrum Required Qualifications Education
Bachelor’s degree or related discipline or equivalent experience
Experience
7+ years of marketing experience
Skills
Functions and thrives in a high velocity, complex, multi‑product, and multi‑segment launch environment
Ability to drive successful product and/or offer launches in consumer businesses
Strong strategic thinking skills and ability to rationalize multiple offers/products into a single value proposition to target audience
Significant experience with and ability to work within and lead creative, media, and CRM workstreams; able to partner across key marketing stakeholders
Preferred Qualifications Education
MBA or master’s degree
Experience
10+ years across agency and corporate marketing teams
Skills
Deep experience in consumer businesses such as Internet, Mobile and Devices
Creative or marketing agency experience
Fortune 500 marketing experience
Here, our employees don’t just have jobs, they're building careers. That’s why we offer a comprehensive pay and benefits package that rewards employees for their contributions to our success, supporting all aspects of their well‑being at every stage of life.
A qualified applicant’s criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.
Get to Know Us Charter Communications provides superior communication and entertainment products for residential and business customers through the Spectrum brand. Our offerings include Spectrum Internet®, TV, Mobile and Voice. Beyond our connectivity solutions, we also provide local news, programming and regional sports via Spectrum Networks and multiscreen advertising solutions via Spectrum Reach. When you join our team, you’ll be keeping our customers connected to what matters most in 41 states across the U.S. Watch this video to learn more.
Grow Your Career Here We’re committed to growing a workforce that reflects the customers and communities we serve – providing opportunities for employment and advancement to all team members. Spectrum is an Equal Opportunity Employer, including job seekers with disabilities and veterans.
#J-18808-Ljbffr
Ready to shape the future of connectivity? As the Senior Marketing Manager, Seamless Connectivity, you will drive the integrated marketing strategy for Spectrum’s Residential Internet, Mobile and Device portfolios, unifying multiproduct offers into one compelling value proposition. Lead cross‑functional teams and bring creative programs to life across every touchpoint, making your mark on how customers experience seamless connectivity.
How You’ll Make an Impact
Define integrated offer strategies based on customer needs, competitive dynamics and business objectives
Translate strategic plans into actionable offer requirements with clear constructs, eligibility, pricing, messaging and positioning
Develop unified targeting, positioning and messaging frameworks to deliver a consistent value proposition across multiple product offers
Create offer‑driven briefs that guide Creative, Brand, Media and CRM teams on goals, audiences, messaging and key tactics
Collaborate with cross‑functional teams to ensure messaging consistency and strengthen portfolio storytelling throughout launches
Manage offer integrity by aligning naming conventions, compliance requirements and lifecycle management
Build, document and share offer frameworks, playbooks and enablement materials for clarity across partner teams
Develop annual and quarterly roadmaps to sequence launches and marketing programs across Internet, Mobile and Devices
Lead cross‑functional teams to align deliverables, readiness requirements and operational plans for on‑time launches
Oversee launch execution, manage workflows, resolve risks and drive go/no‑go decisions
Track program performance and provide updates to stakeholders, optimizing programs based on learnings and codifying best practices
Working Conditions
Office environment
What You’ll Bring to Spectrum Required Qualifications Education
Bachelor’s degree or related discipline or equivalent experience
Experience
7+ years of marketing experience
Skills
Functions and thrives in a high velocity, complex, multi‑product, and multi‑segment launch environment
Ability to drive successful product and/or offer launches in consumer businesses
Strong strategic thinking skills and ability to rationalize multiple offers/products into a single value proposition to target audience
Significant experience with and ability to work within and lead creative, media, and CRM workstreams; able to partner across key marketing stakeholders
Preferred Qualifications Education
MBA or master’s degree
Experience
10+ years across agency and corporate marketing teams
Skills
Deep experience in consumer businesses such as Internet, Mobile and Devices
Creative or marketing agency experience
Fortune 500 marketing experience
Here, our employees don’t just have jobs, they're building careers. That’s why we offer a comprehensive pay and benefits package that rewards employees for their contributions to our success, supporting all aspects of their well‑being at every stage of life.
A qualified applicant’s criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.
Get to Know Us Charter Communications provides superior communication and entertainment products for residential and business customers through the Spectrum brand. Our offerings include Spectrum Internet®, TV, Mobile and Voice. Beyond our connectivity solutions, we also provide local news, programming and regional sports via Spectrum Networks and multiscreen advertising solutions via Spectrum Reach. When you join our team, you’ll be keeping our customers connected to what matters most in 41 states across the U.S. Watch this video to learn more.
Grow Your Career Here We’re committed to growing a workforce that reflects the customers and communities we serve – providing opportunities for employment and advancement to all team members. Spectrum is an Equal Opportunity Employer, including job seekers with disabilities and veterans.
#J-18808-Ljbffr