Consumer Insights, Strategist Manager
The Scotts Miracle-Gro Company, Marysville, OH, United States
Here at Scotts Miracle-Gro there is no such thing as a typical day. Our culture is constantly energized by new and exciting growth opportunities and at a rapid pace. Below are details on an open job. If the role interests you and you would like to be considered we encourage you to apply!
We are looking for a Consumer Insights Strategist Manager to lead consumer understanding and decision support within a business unit.
This role sits at the center of business decision-making, ensuring that product, marketing, and category strategies are grounded in a deep understanding of consumer behavior. The Strategist partners closely with BU leadership to define priorities, diagnose consumer problems, and translate insights into clear, actionable direction.
This is a strategic role focused on driving decisions, with hands‑on research responsibility in the near term as the team scales.
In this role, you will:
Own Consumer Understanding for the BU
Develop a deep understanding of consumer behavior, needs, and decision drivers within your category
Identify key drivers and barriers influencing growth
Drive Better Business Decisions
Partner with BU leaders to shape product, marketing, and brand strategy
Translate insights into clear, actionable recommendations
Ensure decisions are grounded in both consumer understanding and business/data signals
Lead Problem Definition & Prioritization
Work with the business to define the right problems to solve
Prioritize high‑impact opportunities based on consumer and business needs
Guide Research & Insight Development
Design and execute research to answer key business questions
Partner with analysts, vendors, and the broader CI team to deliver insights
Ensure outputs are focused on decision‑making, not just learning
Challenge & Influence
Push back on unsupported assumptions or anecdotal thinking
Advocate for the consumer in key business discussions
Present insights and recommendations to senior stakeholders
Connect to the Broader Consumer Intelligence System
Feed learnings, patterns, and hypotheses into the Enterprise Intelligence team
Leverage cross‑BU insights to inform category strategy
Build Mode (First 6–12 Months) As the team scales, this role will operate in a hands‑on capacity:
Execute end‑to‑end research (qualitative and quantitative)
Lead projects from scoping through synthesis and recommendation
Work directly with vendors and tools to deliver insights
Help establish ways of working, tools, and best practices
Over time, this role will transition toward a greater focus on strategic guidance and decision support as analyst support is added.
Data & Analytical Fluency
Interpret and leverage business and digital signals (e.g., POS, media, e‑commerce, behavioral data) to inform insights
Connect quantitative data with consumer behavior to identify drivers and opportunities
Partner effectively with Analytics to deepen understanding and validate hypotheses
Comfort working with data tools (e.g., Excel, dashboards, basic data exploration)
Research Tools & Methods
Experience designing and executing research using modern tools and platforms (e.g., survey tools, qualitative platforms, experimentation tools)
Ability to select the right methodology and tool based on the business question, not default to a single approach
What will help you succeed:
3–5 years of experience in consumer insights, strategy, or consulting
Strong foundation in qualitative and quantitative research methodologies
Experience leading and executing end‑to‑end research independently
Demonstrated ability to influence business decisions and strategy
Experience working closely with cross‑functional teams (marketing, product, etc.)
Strong communication and storytelling skills with senior stakeholders
Ability to navigate ambiguity and prioritize high‑impact work
You will thrive in this role if:
You focus on decisions, not just insights
You are comfortable challenging the business when needed
You can connect consumer understanding to real business impact
You operate with ownership and accountability
The starting budgeted pay range for this role will generally fall between $125,000.00 - $147,100.00 per year. Scotts will consider various factors in determining the actual pay including your skills, qualifications, experience, and geographical location. In addition to the determined base salary, this role is also incentive eligible under our corporate bonus programs. For remote roles where the final candidate resides in Alaska, California, Colorado, Illinois, New York, Oregon or Washington, state required pay thresholds will be factored into base salary.
Here at ScottsMiracle‑Gro, we believe providing an enriching and engaging employee experience is what sets us apart from other organizations. We recognize our employees are so much more than just their job title so we offer programs and benefits that support them in all aspects of their lives. Wondering how we do it? Below is a glimpse of our highlight reel…
Live Total Health
program provides you with options to align to your
personal needs . Selections range from
medical, dental and vision
coverage for you, your spouse/domestic partner and dependents to an outstanding wellness reimbursement program to an unbelievable
401K match (up to 7.5%)
as well as a 15% discount on company stock and much more
We know our
talent
is our
most precious asset
and your unique development contributes to our organization’s success now and in the future. Career growth at our company is not always a ladder. It’s much more like a rock climbing adventure. Grow through exploration and experiences rather than a predictable linear path.
We value the importance of
family . We provide access to Maven Family Planning and up to $30,000 to accommodate for
adoption, fertility and surrogacy .
Be part of something bigger by joining one of our
Employee Resource Groups
focusing on
diversity and inclusion, family, education and sustainability : Scotts Women’s Network, Scotts Black Employees’ Network, Scotts Veterans Network, Scotts Young Professionals, Scotts Pride Network (GroPride), Scotts Associates for a Greener Earth (SAGE), Scotts Family TREE and our Associate Boards.
Join a company with a strong belief in
giving back
to the communities where we live and work. We have a shared passion for
service and volunteerism
and believe participating in community service benefits our communities and strengthens our team.
Not interested in this role? Stay up to date on future opportunities by joining our ScottsMiracle‑Gro and Hawthorne Gardening talent communities.
Scotts is an EEO Employer, dedicated to a culturally diverse, drug‑free workplace.
EEO/AA Employer/Minority/Female/Disability/Veteran/Sexual Orientation/Gender Identity
#J-18808-Ljbffr
We are looking for a Consumer Insights Strategist Manager to lead consumer understanding and decision support within a business unit.
This role sits at the center of business decision-making, ensuring that product, marketing, and category strategies are grounded in a deep understanding of consumer behavior. The Strategist partners closely with BU leadership to define priorities, diagnose consumer problems, and translate insights into clear, actionable direction.
This is a strategic role focused on driving decisions, with hands‑on research responsibility in the near term as the team scales.
In this role, you will:
Own Consumer Understanding for the BU
Develop a deep understanding of consumer behavior, needs, and decision drivers within your category
Identify key drivers and barriers influencing growth
Drive Better Business Decisions
Partner with BU leaders to shape product, marketing, and brand strategy
Translate insights into clear, actionable recommendations
Ensure decisions are grounded in both consumer understanding and business/data signals
Lead Problem Definition & Prioritization
Work with the business to define the right problems to solve
Prioritize high‑impact opportunities based on consumer and business needs
Guide Research & Insight Development
Design and execute research to answer key business questions
Partner with analysts, vendors, and the broader CI team to deliver insights
Ensure outputs are focused on decision‑making, not just learning
Challenge & Influence
Push back on unsupported assumptions or anecdotal thinking
Advocate for the consumer in key business discussions
Present insights and recommendations to senior stakeholders
Connect to the Broader Consumer Intelligence System
Feed learnings, patterns, and hypotheses into the Enterprise Intelligence team
Leverage cross‑BU insights to inform category strategy
Build Mode (First 6–12 Months) As the team scales, this role will operate in a hands‑on capacity:
Execute end‑to‑end research (qualitative and quantitative)
Lead projects from scoping through synthesis and recommendation
Work directly with vendors and tools to deliver insights
Help establish ways of working, tools, and best practices
Over time, this role will transition toward a greater focus on strategic guidance and decision support as analyst support is added.
Data & Analytical Fluency
Interpret and leverage business and digital signals (e.g., POS, media, e‑commerce, behavioral data) to inform insights
Connect quantitative data with consumer behavior to identify drivers and opportunities
Partner effectively with Analytics to deepen understanding and validate hypotheses
Comfort working with data tools (e.g., Excel, dashboards, basic data exploration)
Research Tools & Methods
Experience designing and executing research using modern tools and platforms (e.g., survey tools, qualitative platforms, experimentation tools)
Ability to select the right methodology and tool based on the business question, not default to a single approach
What will help you succeed:
3–5 years of experience in consumer insights, strategy, or consulting
Strong foundation in qualitative and quantitative research methodologies
Experience leading and executing end‑to‑end research independently
Demonstrated ability to influence business decisions and strategy
Experience working closely with cross‑functional teams (marketing, product, etc.)
Strong communication and storytelling skills with senior stakeholders
Ability to navigate ambiguity and prioritize high‑impact work
You will thrive in this role if:
You focus on decisions, not just insights
You are comfortable challenging the business when needed
You can connect consumer understanding to real business impact
You operate with ownership and accountability
The starting budgeted pay range for this role will generally fall between $125,000.00 - $147,100.00 per year. Scotts will consider various factors in determining the actual pay including your skills, qualifications, experience, and geographical location. In addition to the determined base salary, this role is also incentive eligible under our corporate bonus programs. For remote roles where the final candidate resides in Alaska, California, Colorado, Illinois, New York, Oregon or Washington, state required pay thresholds will be factored into base salary.
Here at ScottsMiracle‑Gro, we believe providing an enriching and engaging employee experience is what sets us apart from other organizations. We recognize our employees are so much more than just their job title so we offer programs and benefits that support them in all aspects of their lives. Wondering how we do it? Below is a glimpse of our highlight reel…
Live Total Health
program provides you with options to align to your
personal needs . Selections range from
medical, dental and vision
coverage for you, your spouse/domestic partner and dependents to an outstanding wellness reimbursement program to an unbelievable
401K match (up to 7.5%)
as well as a 15% discount on company stock and much more
We know our
talent
is our
most precious asset
and your unique development contributes to our organization’s success now and in the future. Career growth at our company is not always a ladder. It’s much more like a rock climbing adventure. Grow through exploration and experiences rather than a predictable linear path.
We value the importance of
family . We provide access to Maven Family Planning and up to $30,000 to accommodate for
adoption, fertility and surrogacy .
Be part of something bigger by joining one of our
Employee Resource Groups
focusing on
diversity and inclusion, family, education and sustainability : Scotts Women’s Network, Scotts Black Employees’ Network, Scotts Veterans Network, Scotts Young Professionals, Scotts Pride Network (GroPride), Scotts Associates for a Greener Earth (SAGE), Scotts Family TREE and our Associate Boards.
Join a company with a strong belief in
giving back
to the communities where we live and work. We have a shared passion for
service and volunteerism
and believe participating in community service benefits our communities and strengthens our team.
Not interested in this role? Stay up to date on future opportunities by joining our ScottsMiracle‑Gro and Hawthorne Gardening talent communities.
Scotts is an EEO Employer, dedicated to a culturally diverse, drug‑free workplace.
EEO/AA Employer/Minority/Female/Disability/Veteran/Sexual Orientation/Gender Identity
#J-18808-Ljbffr