Marketing Manager
McGough, Raleigh, NC, United States
McGough is a respected partner that brings six generations of experience to high profile, unique and complex construction projects. We take great pride in our people and their extraordinary expertise in planning, development, construction and facility management. McGough employee tenure reflects the commitment and pride we share in our work. Ask anyone who knows us - the caliber of our people sets us apart.
MARKETING MANAGER The primary role of the Marketing Manager is to strategically position McGough to win new business and strengthen client relationships through both pursuit and business development initiatives. This individual serves as a key marketing partner to a designated regional office or sector group, providing dedicated support and leadership for all marketing, proposal, and client engagement activities.
The Marketing Manager oversees the development of strategic pursuit responses (RFQs/RFPs), manages high-profile proposal efforts, and supports business development initiatives including events, conferences, and prepositioning campaigns. The role requires a balance of strategic thinking, creative execution, and cross-functional collaboration to advance McGough's market presence and client relationships.
QUALIFICATIONS Required
Bachelor’s degree or equivalent experience
5+ years of relevant experience in marketing, communications, or business development (preferably in A/E/C or professional services)
Proven ability to develop strategic messaging and compelling written materials for proposal and client-facing efforts
Strong proficiency in Adobe InDesign and Adobe Creative Suite
Proficiency in Microsoft Word, PowerPoint, and Excel
Excellent organizational, communication, and leadership skills
Ability to manage multiple priorities in a deadline-driven environment
Preferred
Experience using CRM systems for tracking pursuits, clients, and relationships
Experience leading pursuit strategy sessions or interview preparation
Familiarity with industry sectors such as healthcare, higher education, corporate, industrial, or life sciences
Skills
Ability to successfully and effectively mentor, teach, and lead others
Strong analytical, problem solving, organization and time management skills
Strong collaboration and communication skills
Thorough and detail-oriented
Ability to prioritize and multi-task within time constraints
Self-starter and motivated with minimal supervision
CORE RESPONSIBILITIES Pursuit Execution
Lead strategy and development for proposals and presentations in response to RFPs/RFQs
Facilitate pursuit kickoff meetings, define key messages, and manage deliverables across teams
Ensure brand consistency, quality, and compliance in all submissions
Collaborate with business development and technical staff to craft differentiating narratives
Mentor marketing coordinators in proposal strategy, writing, and production
Business Development Support
Serve as the primary marketing contact for the assigned region or sector group
Partner with business development and leadership to plan and execute strategic initiatives to grow client relationships and market share
Lead and facilitate regular meetings with members of the assigned region or sector, ensuring efforts are tracking to deadlines, and that current and upcoming efforts are in alignment with overall established company- and BD-strategies.
Develop marketing materials, campaigns, and client engagement tools to support BD goals
Strategically plan McGough's participation in conferences, tradeshows, and client events
Support prepositioning efforts, including research, messaging, and collateral development
Collaboration and Teamwork
Partner with marketing, communications, and business development peers to align efforts and share best practices
Work closely with Communications team on development of collateral needed for Business Development and Pursuit-related needs, ensuring BD strategy is clearly communicated and that final deliverables are aligned.
Participate in internal team meetings, training sessions, and Lean improvement initiatives
Other Duties As Assigned
Actively contribute as a member of the Marketing Team by collaborating on shared goals, aligning efforts across departments, and supporting team priorities.
Build and maintain strong, professional relationships with internal colleagues and external stakeholders, including clients, contractors, design partners, and suppliers.
Attend and engage in internal project management and cross-functional company meetings.
Participate in relevant training opportunities for personal and professional growth, including leadership development and human resources topics.
Support and participate in company-sponsored events and initiatives that promote team engagement and culture.
Follow and reinforce standards of work, ensuring consistency and accountability.
Emphasize relationship-building as a core part of the role, both internally and externally.
Perform other duties and responsibilities as assigned.
OFFICE AND TRAVEL
Hybrid office attendance.
Occasional travel to other offices and/or job site locations.
PHYSICAL REQUIREMENTS The physical requirements listed here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Position involves sitting for extended periods of time at employee’s work station. Employee needs to be able to lift up to 20 pounds as frequently as needed to move objects; dexterity to write and manipulate computer keyboard and mouse; ability to hear and speak clearly; and ability to distinguish between colors on graphs and charts.
Occasionally, employee will be required to visit construction jobsites which may expose the employee to dirt, dust, uneven surfaces, outdoor weather conditions and extreme temperatures.
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MARKETING MANAGER The primary role of the Marketing Manager is to strategically position McGough to win new business and strengthen client relationships through both pursuit and business development initiatives. This individual serves as a key marketing partner to a designated regional office or sector group, providing dedicated support and leadership for all marketing, proposal, and client engagement activities.
The Marketing Manager oversees the development of strategic pursuit responses (RFQs/RFPs), manages high-profile proposal efforts, and supports business development initiatives including events, conferences, and prepositioning campaigns. The role requires a balance of strategic thinking, creative execution, and cross-functional collaboration to advance McGough's market presence and client relationships.
QUALIFICATIONS Required
Bachelor’s degree or equivalent experience
5+ years of relevant experience in marketing, communications, or business development (preferably in A/E/C or professional services)
Proven ability to develop strategic messaging and compelling written materials for proposal and client-facing efforts
Strong proficiency in Adobe InDesign and Adobe Creative Suite
Proficiency in Microsoft Word, PowerPoint, and Excel
Excellent organizational, communication, and leadership skills
Ability to manage multiple priorities in a deadline-driven environment
Preferred
Experience using CRM systems for tracking pursuits, clients, and relationships
Experience leading pursuit strategy sessions or interview preparation
Familiarity with industry sectors such as healthcare, higher education, corporate, industrial, or life sciences
Skills
Ability to successfully and effectively mentor, teach, and lead others
Strong analytical, problem solving, organization and time management skills
Strong collaboration and communication skills
Thorough and detail-oriented
Ability to prioritize and multi-task within time constraints
Self-starter and motivated with minimal supervision
CORE RESPONSIBILITIES Pursuit Execution
Lead strategy and development for proposals and presentations in response to RFPs/RFQs
Facilitate pursuit kickoff meetings, define key messages, and manage deliverables across teams
Ensure brand consistency, quality, and compliance in all submissions
Collaborate with business development and technical staff to craft differentiating narratives
Mentor marketing coordinators in proposal strategy, writing, and production
Business Development Support
Serve as the primary marketing contact for the assigned region or sector group
Partner with business development and leadership to plan and execute strategic initiatives to grow client relationships and market share
Lead and facilitate regular meetings with members of the assigned region or sector, ensuring efforts are tracking to deadlines, and that current and upcoming efforts are in alignment with overall established company- and BD-strategies.
Develop marketing materials, campaigns, and client engagement tools to support BD goals
Strategically plan McGough's participation in conferences, tradeshows, and client events
Support prepositioning efforts, including research, messaging, and collateral development
Collaboration and Teamwork
Partner with marketing, communications, and business development peers to align efforts and share best practices
Work closely with Communications team on development of collateral needed for Business Development and Pursuit-related needs, ensuring BD strategy is clearly communicated and that final deliverables are aligned.
Participate in internal team meetings, training sessions, and Lean improvement initiatives
Other Duties As Assigned
Actively contribute as a member of the Marketing Team by collaborating on shared goals, aligning efforts across departments, and supporting team priorities.
Build and maintain strong, professional relationships with internal colleagues and external stakeholders, including clients, contractors, design partners, and suppliers.
Attend and engage in internal project management and cross-functional company meetings.
Participate in relevant training opportunities for personal and professional growth, including leadership development and human resources topics.
Support and participate in company-sponsored events and initiatives that promote team engagement and culture.
Follow and reinforce standards of work, ensuring consistency and accountability.
Emphasize relationship-building as a core part of the role, both internally and externally.
Perform other duties and responsibilities as assigned.
OFFICE AND TRAVEL
Hybrid office attendance.
Occasional travel to other offices and/or job site locations.
PHYSICAL REQUIREMENTS The physical requirements listed here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Position involves sitting for extended periods of time at employee’s work station. Employee needs to be able to lift up to 20 pounds as frequently as needed to move objects; dexterity to write and manipulate computer keyboard and mouse; ability to hear and speak clearly; and ability to distinguish between colors on graphs and charts.
Occasionally, employee will be required to visit construction jobsites which may expose the employee to dirt, dust, uneven surfaces, outdoor weather conditions and extreme temperatures.
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