Sr. AD Marketing & Comm
Inside Higher Ed, Columbia, SC, United States
About UofSC
From the Upstate to the Lowcountry, the University of South Carolina system is transforming the lives of South Carolinians through the impact of our eight institutions and 20 locations throughout the state. More than 50,000 students are enrolled at one of eight institutions, including the research campus in Columbia and comprehensive four-year universities in Aiken, Upstate and Beaufort. In addition, our Palmetto College campuses in Salkehatchie, Union, Lancaster and Sumter enable students to earn associate or bachelor’s degrees through a combination of in-person, online or blended learning. All of our system institutions place strong emphasis on service — helping to build healthier, more educated communities in South Carolina and beyond.
Sr. AD Marketing & Comm Department:
EM Undergraduate Admissions
Part/Full Time:
Full Time
Job Summary The Senior Assistant Director Marketing Communications is responsible for working with Marketing, Recruitment, Operations and Visitor Center teams within Undergraduate Admissions; marketing areas within Enrollment Management; and marketing areas outside of Enrollment Management (e.g.: academic departments, housing, etc.) to deploy the marketing and creative strategy in a manner that engages, nurtures and converts prospective students (and their families) into applicants and committed students. As such, this position contributes to the development of digital and print content that directly impacts the success of the university’s undergraduate recruiting and admissions efforts. The position directly supervises marketing interns who support the office’s marketing and special events outreach. Additionally, the Senior Assistant Director is an expert wordsmith and storyteller who can showcase the value of our product in a compelling way to prospective undergraduate students, their family members and guidance counselors through a variety of channels including, but not limited to, emails, presentations, promotional materials, brochures and other printed pieces, blogs/vlogs, social media platforms, webcasting platforms, CRM marketing-related portals and the admissions website. The position is also responsible for supporting marketing-related tasks conducted with external vendors related to search, cultivate and nurture campaigns to ensure they align with the office’s current creative concept and the university’s brand standards. The Senior Assistant Director’s role is to serve as both an individual contributor and a team player who can give and receive constructive feedback. The position works in an environment with tight deadlines and excels at multi-tasking as well as balancing multiple projects at once. Additional responsibilities include but are not limited to, performing online and primary research related to marketing content, supporting the technology team with channel analytics, using their knowledge of admissions procedures to provide accurate and timely customer service to social media followers and event attendees, and reviewing applications for submission, as needed.
Preferred Qualifications
5+ years of experience in writing creative content for print and digital marketing material and knowledge of marketing and advertising principles.
Prior higher education marketing experience, particularly within undergraduate admissions.
Supervisory experience or experience mentoring / coaching others.
Familiarity with AP style and design and experience using full suite of Adobe Creative Cloud and Microsoft products.
Demonstrated success and proficiency for various forms of social networking sites media and other means of online communication.
Experience with CRM, particularly Slate
Experience executing print/static media (collateral, signage, graphic work, print production), video production digital media (web, social, email, portals, etc.) and events
Demonstrate confidence in decision making to deliver excellent customer service while mitigating risks
Independent, analytic thinker who collaborates well within team and cross-functional environment.
Must be organized and detail oriented with ability to apply quality control practices to all processes.
Ability to operate a motor vehicle.
Minimum Qualifications (Classified and Unclassified positions)
5+ years of experience in writing creative content for print and digital marketing material and knowledge of marketing and advertising principles.
Prior higher education marketing experience, particularly within undergraduate admissions.
Supervisory experience or experience mentoring / coaching others.
Familiarity with AP style and design and experience using full suite of Adobe Creative Cloud and Microsoft products.
Demonstrated success and proficiency for various forms of social networking sites media and other means of online communication.
Experience with CRM, particularly Slate
Experience executing print/static media (collateral, signage, graphic work, print production), video production digital media (web, social, email, portals, etc.) and events
Demonstrate confidence in decision making to deliver excellent customer service while mitigating risks
Independent, analytic thinker who collaborates well within team and cross-functional environment.
Must be organized and detail oriented with ability to apply quality control practices to all processes.
Ability to operate a motor vehicle.
Knowledge/Skills/Abilities
Excellent written, verbal and interpersonal skills at all levels of management and keen grasp of the English language.
Creative and innovative thinker and planner and confident in producing work across multiple platforms.
Understanding of marketing and advertising trends in and outside of higher education.
Knowledge of marketing strategies and tactics and familiarity with digital tactics such as key word placement, SEO, email marketing and web analytics.
Experience aligning multiple brand strategies and ideas as well as handling multiple projects by prioritizing and managing time effectively.
Ability to consistently meet tight deadlines.
Self-motivated and self-directed and ability to work independently or as an active member of a team.
Excellent customer relations skills and ability to establish and maintain effective working relationships with both internal and external customers.
Understanding of print and graphic design terminology as well as photojournalism.
Must be knowledgeable of admissions policies and procedures and be familiar with national issues and trends in higher education.
Must have the ability to maintain confidential information.
Must be able to read and evaluate academic credentials.
Benefits
Health and Life Insurance
Retirement Programs
Paid Tuition
Dependent Scholarships
Annual Leave
Sick Leave
13 Paid Holidays (including an extended December holiday)
Paid Parental Leave
Professional Development Opportunities
Additional Information Click here to learn more about why you should work at USC.
To apply To apply, please visit: https://uscjobs.sc.edu/postings/203923
EEO Statement The University of South Carolina does not discriminate in educational or employment opportunities on the basis of race, sex, gender, gender identity, transgender status, age, color, religion, national origin, disability, sexual orientation, genetics, protected veteran status, pregnancy, childbirth or related medical conditions.
#J-18808-Ljbffr
Sr. AD Marketing & Comm Department:
EM Undergraduate Admissions
Part/Full Time:
Full Time
Job Summary The Senior Assistant Director Marketing Communications is responsible for working with Marketing, Recruitment, Operations and Visitor Center teams within Undergraduate Admissions; marketing areas within Enrollment Management; and marketing areas outside of Enrollment Management (e.g.: academic departments, housing, etc.) to deploy the marketing and creative strategy in a manner that engages, nurtures and converts prospective students (and their families) into applicants and committed students. As such, this position contributes to the development of digital and print content that directly impacts the success of the university’s undergraduate recruiting and admissions efforts. The position directly supervises marketing interns who support the office’s marketing and special events outreach. Additionally, the Senior Assistant Director is an expert wordsmith and storyteller who can showcase the value of our product in a compelling way to prospective undergraduate students, their family members and guidance counselors through a variety of channels including, but not limited to, emails, presentations, promotional materials, brochures and other printed pieces, blogs/vlogs, social media platforms, webcasting platforms, CRM marketing-related portals and the admissions website. The position is also responsible for supporting marketing-related tasks conducted with external vendors related to search, cultivate and nurture campaigns to ensure they align with the office’s current creative concept and the university’s brand standards. The Senior Assistant Director’s role is to serve as both an individual contributor and a team player who can give and receive constructive feedback. The position works in an environment with tight deadlines and excels at multi-tasking as well as balancing multiple projects at once. Additional responsibilities include but are not limited to, performing online and primary research related to marketing content, supporting the technology team with channel analytics, using their knowledge of admissions procedures to provide accurate and timely customer service to social media followers and event attendees, and reviewing applications for submission, as needed.
Preferred Qualifications
5+ years of experience in writing creative content for print and digital marketing material and knowledge of marketing and advertising principles.
Prior higher education marketing experience, particularly within undergraduate admissions.
Supervisory experience or experience mentoring / coaching others.
Familiarity with AP style and design and experience using full suite of Adobe Creative Cloud and Microsoft products.
Demonstrated success and proficiency for various forms of social networking sites media and other means of online communication.
Experience with CRM, particularly Slate
Experience executing print/static media (collateral, signage, graphic work, print production), video production digital media (web, social, email, portals, etc.) and events
Demonstrate confidence in decision making to deliver excellent customer service while mitigating risks
Independent, analytic thinker who collaborates well within team and cross-functional environment.
Must be organized and detail oriented with ability to apply quality control practices to all processes.
Ability to operate a motor vehicle.
Minimum Qualifications (Classified and Unclassified positions)
5+ years of experience in writing creative content for print and digital marketing material and knowledge of marketing and advertising principles.
Prior higher education marketing experience, particularly within undergraduate admissions.
Supervisory experience or experience mentoring / coaching others.
Familiarity with AP style and design and experience using full suite of Adobe Creative Cloud and Microsoft products.
Demonstrated success and proficiency for various forms of social networking sites media and other means of online communication.
Experience with CRM, particularly Slate
Experience executing print/static media (collateral, signage, graphic work, print production), video production digital media (web, social, email, portals, etc.) and events
Demonstrate confidence in decision making to deliver excellent customer service while mitigating risks
Independent, analytic thinker who collaborates well within team and cross-functional environment.
Must be organized and detail oriented with ability to apply quality control practices to all processes.
Ability to operate a motor vehicle.
Knowledge/Skills/Abilities
Excellent written, verbal and interpersonal skills at all levels of management and keen grasp of the English language.
Creative and innovative thinker and planner and confident in producing work across multiple platforms.
Understanding of marketing and advertising trends in and outside of higher education.
Knowledge of marketing strategies and tactics and familiarity with digital tactics such as key word placement, SEO, email marketing and web analytics.
Experience aligning multiple brand strategies and ideas as well as handling multiple projects by prioritizing and managing time effectively.
Ability to consistently meet tight deadlines.
Self-motivated and self-directed and ability to work independently or as an active member of a team.
Excellent customer relations skills and ability to establish and maintain effective working relationships with both internal and external customers.
Understanding of print and graphic design terminology as well as photojournalism.
Must be knowledgeable of admissions policies and procedures and be familiar with national issues and trends in higher education.
Must have the ability to maintain confidential information.
Must be able to read and evaluate academic credentials.
Benefits
Health and Life Insurance
Retirement Programs
Paid Tuition
Dependent Scholarships
Annual Leave
Sick Leave
13 Paid Holidays (including an extended December holiday)
Paid Parental Leave
Professional Development Opportunities
Additional Information Click here to learn more about why you should work at USC.
To apply To apply, please visit: https://uscjobs.sc.edu/postings/203923
EEO Statement The University of South Carolina does not discriminate in educational or employment opportunities on the basis of race, sex, gender, gender identity, transgender status, age, color, religion, national origin, disability, sexual orientation, genetics, protected veteran status, pregnancy, childbirth or related medical conditions.
#J-18808-Ljbffr