Social Media Manager
TOCA Football, Dallas, TX, United States
About TOCA Soccer
At TOCA, we are passionate about people and the power of sport. We believe in creating an environment that becomes the “third home” for our guests — where they learn, where they live, and where TOCA becomes the place where they play. Whether they’re kicking a soccer ball for the first time, focused on finding their best, or rediscovering their passion for the game, we are here to support and guide them every step along the way.
Everyone deserves the opportunity to experience the joy and fulfillment that sports can bring, regardless of background and skill levels. Our ultimate goal is to create a consistent and amazing experience for everyone who interacts with TOCA, whether it is our dedicated team members or esteemed guests.
What Makes a TOCA Teammate?
Play Hard
Care Deeply
Grow Together
Strive for Excellence
Create Awesome Experiences
Job Highlights
Job Title : Social Media Manager
Reports To : Sr. Director, Growth and Demand
Location : Remote – Dallas, TX
Hours Required : Full-Time, Exempt
Travel : Up to 25%
About The Role TOCA Centers generate hundreds of powerful moments every day — from training breakthroughs to celebrations and community connection. We are seeking a Social Media Manager to ensure those moments reach the world. This role owns TOCA’s organic social presence, responsible for both strategy and execution across platforms like Instagram, TikTok, YouTube, and emerging channels. You will build and execute social strategies, manage day‑to‑day publishing, and create campaigns that drive engagement, participation, and cultural relevance. This role is ideal for someone who understands both the mechanics of social growth and the culture of the sport—someone who can turn content into conversation and build a community that reflects the passion and energy of soccer.
Your Game Plan Community Building & Engagement (35%)
Serve as the voice of TOCA across social media platforms
Engage with players, families, and fans through comments, direct messages, and community conversations
Build relationships with creators, players, and community members contributing to TOCA’s digital presence
Encourage players and guests to share their experiences and become part of the TOCA story
Social Strategy & Channel Operations (35%)
Develop and execute monthly social media strategies aligned with growth objectives
Manage publishing calendars across Instagram, TikTok, YouTube, and emerging platforms
Lead UGC initiatives that drive participation and sharing
Develop hashtag campaigns and social challenges to expand reach Partner with content teams to ensure a steady pipeline of engaging content
Monitor trends and ensure TOCA participates in relevant cultural and soccer conversations
Organic Growth & Performance (30%)
Drive follower growth across TOCA social channels
Increase engagement through compelling storytelling and community interaction
Develop viral and shareable campaigns that amplify the brand
Track performance metrics and optimize strategies based on insights
Qualifications & Experience
3–6 years of experience managing social media for a brand, sports organization, or creator‑driven platform
Strong understanding of social platform algorithms, growth strategies, and audience behavior
Experience executing UGC campaigns, hashtag strategies, and community engagement initiatives
Strong writing skills with the ability to craft compelling captions and storytelling
Experience using analytics tools to track performance and optimize content strategy
Passion for soccer, sports culture, or community storytelling strongly preferred
TOCA Football is an equal opportunity employer. We celebrate diversity throughout our organization. Please note, while we aim to provide a comprehensive job description, responsibilities may evolve as the organization continues to grow and business needs change.
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Everyone deserves the opportunity to experience the joy and fulfillment that sports can bring, regardless of background and skill levels. Our ultimate goal is to create a consistent and amazing experience for everyone who interacts with TOCA, whether it is our dedicated team members or esteemed guests.
What Makes a TOCA Teammate?
Play Hard
Care Deeply
Grow Together
Strive for Excellence
Create Awesome Experiences
Job Highlights
Job Title : Social Media Manager
Reports To : Sr. Director, Growth and Demand
Location : Remote – Dallas, TX
Hours Required : Full-Time, Exempt
Travel : Up to 25%
About The Role TOCA Centers generate hundreds of powerful moments every day — from training breakthroughs to celebrations and community connection. We are seeking a Social Media Manager to ensure those moments reach the world. This role owns TOCA’s organic social presence, responsible for both strategy and execution across platforms like Instagram, TikTok, YouTube, and emerging channels. You will build and execute social strategies, manage day‑to‑day publishing, and create campaigns that drive engagement, participation, and cultural relevance. This role is ideal for someone who understands both the mechanics of social growth and the culture of the sport—someone who can turn content into conversation and build a community that reflects the passion and energy of soccer.
Your Game Plan Community Building & Engagement (35%)
Serve as the voice of TOCA across social media platforms
Engage with players, families, and fans through comments, direct messages, and community conversations
Build relationships with creators, players, and community members contributing to TOCA’s digital presence
Encourage players and guests to share their experiences and become part of the TOCA story
Social Strategy & Channel Operations (35%)
Develop and execute monthly social media strategies aligned with growth objectives
Manage publishing calendars across Instagram, TikTok, YouTube, and emerging platforms
Lead UGC initiatives that drive participation and sharing
Develop hashtag campaigns and social challenges to expand reach Partner with content teams to ensure a steady pipeline of engaging content
Monitor trends and ensure TOCA participates in relevant cultural and soccer conversations
Organic Growth & Performance (30%)
Drive follower growth across TOCA social channels
Increase engagement through compelling storytelling and community interaction
Develop viral and shareable campaigns that amplify the brand
Track performance metrics and optimize strategies based on insights
Qualifications & Experience
3–6 years of experience managing social media for a brand, sports organization, or creator‑driven platform
Strong understanding of social platform algorithms, growth strategies, and audience behavior
Experience executing UGC campaigns, hashtag strategies, and community engagement initiatives
Strong writing skills with the ability to craft compelling captions and storytelling
Experience using analytics tools to track performance and optimize content strategy
Passion for soccer, sports culture, or community storytelling strongly preferred
TOCA Football is an equal opportunity employer. We celebrate diversity throughout our organization. Please note, while we aim to provide a comprehensive job description, responsibilities may evolve as the organization continues to grow and business needs change.
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