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Social Media Manager

True North Tactical, Aurora, CO, United States


Company Description

True North Tactical is a leader in firearms training, dedicated to empowering individuals with the skills needed to handle firearms responsibly and effectively. Offering comprehensive training courses tailored to all experience levels, True North Tactical covers everything from fundamental safety to advanced tactics. With a team of experienced instructors, many of whom have military backgrounds, the company delivers hands‑on, practical training in a supportive environment. Whether focused on personal safety or professional development, True North Tactical is committed to excellence in firearms education.

Pay Range: $18.50/Hour

Role Description

This is a part‑time, remote role for a Social Media Manager. The Social Media Manager will develop and implement social media strategies to enhance brand presence and audience engagement across multiple platforms. The responsibilities include planning and creating high‑quality content, optimizing posts for visibility and impact, monitoring online engagement, analyzing performance metrics, and staying up to date with trends in social media marketing to refine strategies and improve results.

Qualifications

Social Media Marketing and Social Media Optimization (SMO) skills to effectively manage and enhance the company’s online presence

Strong Communication and Writing skills to create impactful and engaging content

Proficiency in developing and executing Content Strategies across multiple digital platforms

Experience in using analytics tools to track performance and optimize content strategy

Creativity, adaptability, and the ability to work independently in a remote setting

Knowledge of the firearms or tactical training industry is a plus

Bachelor’s degree in Marketing, Communications, or a related field is preferred

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