Content Manager
First Point Group, New York, NY, United States
TikTok Content & Growth Manager – Active Lifestyle Brand
Location: New York, the US
About the company: China’s #1 cross-border e-commerce seller in North America (apparel), with full supply chain control and a free, open culture that values individuality.
About the Role We are looking for a TikTok-native Content & Growth Manager to build and scale the social presence of a fast-growing sports apparel brand. This role sits at the intersection of culture, creativity, and growth. If you have a proven track record of growing communities and creating content that stops the scroll, we want to meet you.
What You’ll Do
Own the Strategy:
Define the brand’s TikTok voice, creative direction, and content calendar.
Create High-Impact Content:
Develop, shoot, and edit TikTok-native content that captures real moments in sports and active living.
Drive Growth:
Spot trends early, experiment with new formats, and optimize for reach, engagement, and shareability.
Build Community:
Foster authentic connections through comments, UGC, and creator collaborations.
Launch Campaigns:
Concept and execute viral challenges and activations that drive participation.
Analyze & Optimize:
Use data to refine strategy, track performance (views, followers, traffic), and turn insights into repeatable playbooks.
Who You Are
3+ years
of experience in social media or short-form video content creation.
Deeply fluent in TikTok culture:
You know what works, what trends, and why.
Proven creator:
You have a track record of producing high-performing or viral content (please share examples/portfolio).
Creative & analytical:
You balance creative instincts with a sharp eye for performance metrics.
Lifestyle brand experience
and a passion for sports/fitness culture are highly preferred.
Bonus Points:
You’ve grown an account from 0 to 100K+, managed influencer campaigns, or used TikTok analytics/paid boosting.
Why Join Us?
Play a pivotal role in shaping a brand’s digital identity.
Work in a fast-paced, creative environment where your ideas have real impact.
Be part of a team passionate about sports and active living.
#J-18808-Ljbffr
About the company: China’s #1 cross-border e-commerce seller in North America (apparel), with full supply chain control and a free, open culture that values individuality.
About the Role We are looking for a TikTok-native Content & Growth Manager to build and scale the social presence of a fast-growing sports apparel brand. This role sits at the intersection of culture, creativity, and growth. If you have a proven track record of growing communities and creating content that stops the scroll, we want to meet you.
What You’ll Do
Own the Strategy:
Define the brand’s TikTok voice, creative direction, and content calendar.
Create High-Impact Content:
Develop, shoot, and edit TikTok-native content that captures real moments in sports and active living.
Drive Growth:
Spot trends early, experiment with new formats, and optimize for reach, engagement, and shareability.
Build Community:
Foster authentic connections through comments, UGC, and creator collaborations.
Launch Campaigns:
Concept and execute viral challenges and activations that drive participation.
Analyze & Optimize:
Use data to refine strategy, track performance (views, followers, traffic), and turn insights into repeatable playbooks.
Who You Are
3+ years
of experience in social media or short-form video content creation.
Deeply fluent in TikTok culture:
You know what works, what trends, and why.
Proven creator:
You have a track record of producing high-performing or viral content (please share examples/portfolio).
Creative & analytical:
You balance creative instincts with a sharp eye for performance metrics.
Lifestyle brand experience
and a passion for sports/fitness culture are highly preferred.
Bonus Points:
You’ve grown an account from 0 to 100K+, managed influencer campaigns, or used TikTok analytics/paid boosting.
Why Join Us?
Play a pivotal role in shaping a brand’s digital identity.
Work in a fast-paced, creative environment where your ideas have real impact.
Be part of a team passionate about sports and active living.
#J-18808-Ljbffr