Marketing Manager
Peter Basso Associates, Troy, MI, United States
Position Overview
Peter Basso Associates is a 100% employee-owned engineering firm where every team member is personally invested in our shared success. Our dynamic, collaborative culture and technical excellence have earned us a strong reputation for delivering high-quality, personalized service since our founding. We are a firm that values quality, specifically quality of our engineering work product, delivery of service, and the built environment that our designs support. We are seeking a Marketing Manager who shares these values for quality and is ready to embrace an employee ownership culture.
We are a mechanical, electrical, and plumbing (MEP) engineering firm serving clients across Higher Education, K–12 Education, Healthcare, Corporate, and Government markets. Our specialized Commissioning and Lighting Design groups round out a service offering that sets us apart in the industry.
THE ROLE – What You Will Do This is a high-impact role for a marketing professional who is equal parts strategist, organizer, and creative. You’ll have the authority to shape how PBA tells its story, with leadership support and a talented assistant behind you. As an employee-owner, you’ll have a real stake in PBA’s success and the opportunity to build a marketing strategy that reflects our firm-wide commitment to quality.
This position reports to our Director of Strategic Growth and works closely with Market Sector Directors, along with marketing counterparts at architectural partner firms.
The immediate priority Transform our RFQ/RFP response process from an ad-hoc exercise into a streamlined, professional, and technology-enabled system that produces compelling credential packages and proposals consistently and efficiently. Once that foundation is in place, the role expands into website, social media, brand, and broader business development support.
Key Responsibilities: Proposals, Credentials, & Opportunities
Own the end-to-end RFQ and RFP response process from receipt through submission
Audit existing proposal materials and build a structured library of firm credentials, project experience, staff resumes, and boilerplate content
Select and manage projects for write-ups and photography; oversee the image and digital asset library
Develop professional templates and standardized layouts that improve the quality and consistency of all pursuit materials
Embrace and leverage technology to increase efficiency and reduce the time burden on technical staff
Collaborate with Market Sector Directors to tailor content and messaging for each pursuit
Log and track opportunities and monitor and follow up on status
Monitor subscription services and relevant websites for new project opportunities, relay to appropriate group leaders
Prepare PowerPoint presentations and leave-behind materials for project interviews
Build and maintain strong working relationships with marketing counterparts at architectural partner firms
Brand & Communications
Serve as the steward of the PBA brand, ensuring consistent voice, visual identity, and messaging across all channels
Oversee website content in partnership with our web development consultant
Develop and execute social media campaigns that build awareness and reinforce PBA’s market position
Support recruiting and staff development efforts with marketing materials in collaboration with Human Resources
Events & Outreach
Plan and coordinate participation in trade shows, conferences, sponsorships, and firm events
Coordinate production and distribution of annual client holiday gifts and firm communications
Strategy & Performance
Gather and synthesize market intelligence to help identify trends and growth opportunities
Develop and manage the marketing budget
Build and maintain metrics to evaluate campaign effectiveness and return on investment
Team Leadership
Directly supervise, mentor, and develop the Marketing Assistant
Maintain a marketing process and procedures manual as the operating playbook and to allow cross training of corporate services staff to serve as back-up support
Qualifications
Bachelors’ degree in Marketing, Communications, or a related field (or equivalent experience)
5+ years of marketing experience, with meaningful time in the AEC (Architecture, Engineering, or Construction) industry strongly preferred
Demonstrated expertise in RFQ/RFP preparation. You understand what selection committees look for and how to position a firm to win
Proficiency in Adobe InDesign and the broader Creative Suite; familiarity with CRM platforms and proposal automation tools a plus
Strong writing and editing skills; able to translate technical content into compelling narratives
Experience building proposal processes and content libraries
Ability to manage multiple deadlines in a fast-paced environment
Preferred
Familiarity with Deltek Vision or Vantage Point, or similar CRM and opportunity-tracking platforms
Experience with proposal automation tools and AI-assisted content development
Familiarity with HubSpot, Google Analytics, or similar digital marketing tools
CPSM (Certified Professional Services Marketer) certification or active pursuit
What We Offer
Competitive salary commensurate with experience
Full benefits package: medical, dental, vision, life insurance, and disability insurance
401(k) with company match and ESOP participation — employee-owners share in the long-term value
Generous PTO and paid holidays
Hybrid work environment with scheduled in-office collaboration time
Transparent career path and professional development support
A collaborative, employee-owned culture where your contributions matter
Peter Basso Associates is an Equal Opportunity Employer.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, height, weight, marital status, national origin, age, protected veteran status, disability status, or other protected category in accordance with state, federal or local laws.
Visa sponsorship is not available for this position.
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We are a mechanical, electrical, and plumbing (MEP) engineering firm serving clients across Higher Education, K–12 Education, Healthcare, Corporate, and Government markets. Our specialized Commissioning and Lighting Design groups round out a service offering that sets us apart in the industry.
THE ROLE – What You Will Do This is a high-impact role for a marketing professional who is equal parts strategist, organizer, and creative. You’ll have the authority to shape how PBA tells its story, with leadership support and a talented assistant behind you. As an employee-owner, you’ll have a real stake in PBA’s success and the opportunity to build a marketing strategy that reflects our firm-wide commitment to quality.
This position reports to our Director of Strategic Growth and works closely with Market Sector Directors, along with marketing counterparts at architectural partner firms.
The immediate priority Transform our RFQ/RFP response process from an ad-hoc exercise into a streamlined, professional, and technology-enabled system that produces compelling credential packages and proposals consistently and efficiently. Once that foundation is in place, the role expands into website, social media, brand, and broader business development support.
Key Responsibilities: Proposals, Credentials, & Opportunities
Own the end-to-end RFQ and RFP response process from receipt through submission
Audit existing proposal materials and build a structured library of firm credentials, project experience, staff resumes, and boilerplate content
Select and manage projects for write-ups and photography; oversee the image and digital asset library
Develop professional templates and standardized layouts that improve the quality and consistency of all pursuit materials
Embrace and leverage technology to increase efficiency and reduce the time burden on technical staff
Collaborate with Market Sector Directors to tailor content and messaging for each pursuit
Log and track opportunities and monitor and follow up on status
Monitor subscription services and relevant websites for new project opportunities, relay to appropriate group leaders
Prepare PowerPoint presentations and leave-behind materials for project interviews
Build and maintain strong working relationships with marketing counterparts at architectural partner firms
Brand & Communications
Serve as the steward of the PBA brand, ensuring consistent voice, visual identity, and messaging across all channels
Oversee website content in partnership with our web development consultant
Develop and execute social media campaigns that build awareness and reinforce PBA’s market position
Support recruiting and staff development efforts with marketing materials in collaboration with Human Resources
Events & Outreach
Plan and coordinate participation in trade shows, conferences, sponsorships, and firm events
Coordinate production and distribution of annual client holiday gifts and firm communications
Strategy & Performance
Gather and synthesize market intelligence to help identify trends and growth opportunities
Develop and manage the marketing budget
Build and maintain metrics to evaluate campaign effectiveness and return on investment
Team Leadership
Directly supervise, mentor, and develop the Marketing Assistant
Maintain a marketing process and procedures manual as the operating playbook and to allow cross training of corporate services staff to serve as back-up support
Qualifications
Bachelors’ degree in Marketing, Communications, or a related field (or equivalent experience)
5+ years of marketing experience, with meaningful time in the AEC (Architecture, Engineering, or Construction) industry strongly preferred
Demonstrated expertise in RFQ/RFP preparation. You understand what selection committees look for and how to position a firm to win
Proficiency in Adobe InDesign and the broader Creative Suite; familiarity with CRM platforms and proposal automation tools a plus
Strong writing and editing skills; able to translate technical content into compelling narratives
Experience building proposal processes and content libraries
Ability to manage multiple deadlines in a fast-paced environment
Preferred
Familiarity with Deltek Vision or Vantage Point, or similar CRM and opportunity-tracking platforms
Experience with proposal automation tools and AI-assisted content development
Familiarity with HubSpot, Google Analytics, or similar digital marketing tools
CPSM (Certified Professional Services Marketer) certification or active pursuit
What We Offer
Competitive salary commensurate with experience
Full benefits package: medical, dental, vision, life insurance, and disability insurance
401(k) with company match and ESOP participation — employee-owners share in the long-term value
Generous PTO and paid holidays
Hybrid work environment with scheduled in-office collaboration time
Transparent career path and professional development support
A collaborative, employee-owned culture where your contributions matter
Peter Basso Associates is an Equal Opportunity Employer.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, height, weight, marital status, national origin, age, protected veteran status, disability status, or other protected category in accordance with state, federal or local laws.
Visa sponsorship is not available for this position.
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