Digital Engagement Manager
inCruises®, Guaynabo, Guaynabo, United States
The Digital Engagement Manager is responsible for the planning, execution, and optimization of sequential, conversion-focused messaging journeys across audience segments, ensuring a cohesive and high-performing communication experience throughout the customer lifecycle. They lead and execute messaging strategies across multiple digital touchpoints, including email, mobile messaging, and PWA push notifications.
Essential Functions
Manage and execute messaging across digital channels, including mobile messaging and PWA push notifications.
Develop and manage sequential messaging flows across audience segments.
Align messaging across email, mobile, and other digital touchpoints to support the full customer journey.
Support messaging strategies tied to conversion, engagement, and retention goals.
Identify optimization opportunities across messaging flows and campaigns.
Build, schedule, test, and deploy email campaigns across multiple languages using SendGrid.
Manage email lists, segments, and basic HTML edits and automations.
Coordinate email timelines with marketing, development, commercial, and PR calendars.
QA emails for copy accuracy, links, formatting, personalization, and deliverability.
Prepare and share email and messaging performance reports (open rate, CTR, conversions, clicks, etc.).
Work closely with Marketing, Content, Social Media, Technology, and Leadership teams to align messaging with business objectives.
Knowledge & Skills
Experience managing multi-channel messaging.
Prior experience managing email campaigns and digital communications
Strong understanding of customer lifecycle and journey-based messaging.
Prior experience with the SendGrid email platform.
Basic HTML knowledge for email formatting.
Excellent communication skills with the ability to collaborate and strategize effectively.
Meticulous attention to detail, ensuring error-free content.
Analytical mindset to measure success and optimize messaging efforts based on data.
Ability to manage multiple projects simultaneously and meet deadlines.
Strong problem-solving skills and ability to work in a fast-paced environment.
Education & Experience
Bachelor's degree in Marketing, Communications, or a related field.
2+ years of experience in Digital Marketing, Lifecycle Marketing or similar roles.
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Essential Functions
Manage and execute messaging across digital channels, including mobile messaging and PWA push notifications.
Develop and manage sequential messaging flows across audience segments.
Align messaging across email, mobile, and other digital touchpoints to support the full customer journey.
Support messaging strategies tied to conversion, engagement, and retention goals.
Identify optimization opportunities across messaging flows and campaigns.
Build, schedule, test, and deploy email campaigns across multiple languages using SendGrid.
Manage email lists, segments, and basic HTML edits and automations.
Coordinate email timelines with marketing, development, commercial, and PR calendars.
QA emails for copy accuracy, links, formatting, personalization, and deliverability.
Prepare and share email and messaging performance reports (open rate, CTR, conversions, clicks, etc.).
Work closely with Marketing, Content, Social Media, Technology, and Leadership teams to align messaging with business objectives.
Knowledge & Skills
Experience managing multi-channel messaging.
Prior experience managing email campaigns and digital communications
Strong understanding of customer lifecycle and journey-based messaging.
Prior experience with the SendGrid email platform.
Basic HTML knowledge for email formatting.
Excellent communication skills with the ability to collaborate and strategize effectively.
Meticulous attention to detail, ensuring error-free content.
Analytical mindset to measure success and optimize messaging efforts based on data.
Ability to manage multiple projects simultaneously and meet deadlines.
Strong problem-solving skills and ability to work in a fast-paced environment.
Education & Experience
Bachelor's degree in Marketing, Communications, or a related field.
2+ years of experience in Digital Marketing, Lifecycle Marketing or similar roles.
#J-18808-Ljbffr