Logo
job logo

Honda General Sales Manager

Lithia Motors, Roanoke, VA, United States


Dealership: L0599 Priority Honda Roanoke

Drive Performance. Lead a Winning Team. Join Priority Honda Roanoke as Our Next General Sales Manager Priority Honda Roanoke is looking for a proven General Sales Manager to lead, inspire, and elevate our sales team to the next level. If you’re a high-performing automotive leader who thrives on accountability, culture, and results—we want to talk to you.

As part of the Lithia & Driveway family, we offer the scale, tools, and growth opportunities of one of the largest automotive retailers in the nation—combined with a local, people-first dealership culture.

Why This Opportunity Stands Out

Be part of Lithia & Driveway (LAD)—a Fortune 200 company and one of the fastest-growing automotive retailers in the U.S.

Access to Driveway, our innovative digital retail platform transforming how customers buy vehicles

Strong brand recognition with Priority Honda Roanoke

Performance-driven culture with real advancement opportunities

Competitive compensation with aggressive bonus structure

What You’ll Do

Lead all aspects of the sales department, including new and pre-owned vehicle operations

Drive performance through coaching, accountability, and daily structure

Partner with F&I and Fixed Ops to maximize profitability and customer experience

Analyze metrics, identify opportunities, and execute strategies for growth

Recruit, train, and develop a high-performing sales team

Ensure an exceptional customer experience aligned with company standards

What We’re Looking For

Proven success as a GSM or high-performing Sales Manager in automotive retail

Strong leadership, communication, and desking skills

A track record of driving volume, gross, and CSI

High level of accountability and team-first mindset

Stability in your career—we’re looking for long-term leadership

What We Offer We offer best in class industry benefits:

Competitive pay

Medical, Dental and Vision Plans

Paid Holidays & PTO

Short and Long-Term Disability

Paid Life Insurance

401(k) Retirement Plan

Employee Stock Purchase Plan

Lithia Learning Center

Vehicle Purchase Discounts

Wellness Programs

If you’re ready to take ownership of a high-volume store and make a lasting impact, this is your opportunity.

Priority Honda Roanoke is an equal opportunity employer and part of the Lithia & Driveway family.

High School graduate or equivalent, 18 years or older required. We are a drug free workplace. We are committed to equal employment opportunity (regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status). We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

#J-18808-Ljbffr