
Head of Lifecycle Marketing — Remote Growth & Retention
BetterHelp, WorkFromHome, CA, United States
A leading mental health service provider is seeking an experienced Head of Lifecycle Marketing to define and own lifecycle marketing strategies across diverse audiences. This role requires a strong leader who will drive engagement, retention, and growth through data-driven initiatives. The ideal candidate will have extensive experience in CRM and lifecycle marketing, demonstrating success in scaling programs and leading high-performing teams. This position offers a competitive salary, remote work options, and holistic benefits to support employee well-being.
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