Lead and Demand Generation - Technology Sales

Role Overview: The Demand Generation Representative is responsible for driving qualified pipeline by procuring effective Prospect meetings through account spread strategy within named accounts, generating multiple stakeholder meetings, and progressing opportunities to Stage 2 qualification for Sales. This role partners closely with Sales Representatives to build deep account penetration through multi-touch, multi-channel outbound campaigns. Key Objectives & Targets (Quarterly Benchmarks): Prospect Meetings Booked for Sales Directors Own Opportunity Progression: Coordinate with Sales counterpart to Work beyond initial meetings Sales Alignment: 100% of opportunities handed over with documented context, pain points, and stakeholder map Core Responsibilities: 1. Account Spread & Stakeholder Mapping Execute Multi- channel Outbound Campaigns Drive multiple meetings/interactions per account to create momentum for Sales Design and execute multi-touch outbound campaigns across: Cold calling Run persona-based and account-based sequences , not generic blasts Build and optimize email sequences using: Relevant outbound triggers (job changes, funding, tech stack shifts, ERP/CRM upgrades, compliance needs, growth signals) Strong hooks tied to role-specific pain points Continuously test subject lines, messaging angles 4. Calling & Live Prospecting Confident cold calling with the ability to: Open conversations with value-based hooks Handle objections professionally Secure meetings with senior stakeholders Maintain consistent call activity aligned to target accounts 5. LinkedIn & Data Skills Advanced LinkedIn prospecting: Boolean searches Account-based lead identification Use data scraping and enrichment tools to: Build accurate contact lists Maintain CRM hygiene Identify net-new buying centers Act as a trusted partner to Sales Representatives Conduct regular syncs with Sales to: Share account insights and engagement signals Adjust outreach based on deal strategy Maintain detailed notes, call summaries, and account intelligence in CRM Required Skills & Experience 2–4 years of Demand Gen / SDR / BDR experience in B2B SaaS (Prior experience in ERP, CRM, or enterprise SaaS environments is mandatory) Strong understanding of: Account-Based Marketing (ABM) Buying committees in mid-market or enterprise deals Proven ability to: Book meetings with multiple stakeholders in the same account Progress opportunities beyond initial discovery Technical & Tooling Skills CRM experience (Salesforce, HubSpot, or similar) Data enrichment & scraping tools (ZoomInfo, Apollo, Lusha, Clay, etc.) Strong written and verbal communication skills Success Traits: Highly organized and process-driven Curious, consultative, and business-outcome focused Comfortable operating in complex, long-cycle sales environments Strong ownership mindset and collaboration skills Why Join Genpact? Be a transformation leader – Work at the cutting edge of AI, automation, and digital innovation Make an impact – Drive change for global enterprises and solve business challenges that matter Accelerate your career – Get hands-on experience, mentorship, and continuous learning opportunities Work with the best – Join 140,000+ bold thinkers and problem-solvers who push boundaries every day Thrive in a values-driven culture – Our courage, curiosity, and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress Come join the tech shapers and growth makers at Genpact and take your career in the only direction that matters: Up. Let’s build tomorrow together. The approximate annual base compensation range for this position is $80K to $85K . The actual offer, reflecting the total compensation package plus benefits, will be determined by a number of factors which include but are not limited to the applicant’s experience, knowledge, skills, and abilities; geographic location; and internal equity Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation. Get to know us at genpact.com and on LinkedIn, X, YouTube, and Facebook. Furthermore, please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a 'starter kit,' paying to apply, or purchasing equipment or training. #J-18808-Ljbffr