Senior Director Marketing

Major Duties and Responsibilities Lead the Transitions North America marketing strategy, including consumer and channel communications, to drive brand growth, market share, and marketing ROI. Identify market and value‑chain growth opportunities and build integrated programs that drive both professional recommendation and consumer demand. Oversee B2C and B2B marketing, channel activation, and agency partners to ensure high‑quality, on‑strategy, and on‑budget execution. Manage and develop a high‑performing regional marketing team, ensuring delivery of business goals, KPIs, and talent development. Build strong partnerships with lens manufacturers, labs, retailers, online retailers, buying groups, and managed vision care to support trade marketing, distribution, and retail activation. Lead consumer and ECP insights work and translate findings into compelling concepts, campaigns, and communications. Ensure alignment with global brand strategy and guidelines while adapting global campaigns for regional needs. Drive professional relations, PR, education, tradeshows, events, influencer programs, and ECP engagement strategies. Lead competitive intelligence and response planning in partnership with Sales, Global Marketing, and R&D. Collaborate with Global Marketing on new product launches, global campaign development, brand architecture, trademarks, and co-branding. Manage Transitions NA marketing budget, approvals, and contract processes in partnership with Finance and Legal. Basic Qualifications Bachelor’s degree in Business, Marketing or related discipline Proven marketing background of at least 10 years, with a minimum of 5 years in a management position Experience with brand management (particularly within consumer product goods, pharmaceuticals, consumer-facing optical, consumer technology, or similar fields), consumer and/or professional marketing, multi-media communications and advertising, strategic planning and business/product cycle, PR, and market research Ability to lead and influence the organization Ability to interact with senior executive management internally and with major external partners Strong financial and budget management skills Must possess excellent interpersonal skills and be capable of functioning in a flexible and fluid environment to achieve sales/marketing goals of the Transitions organization Ability to travel up to 25% of the time, including occasional weekends Preferred Qualifications MBA or related Master’s degree This posting is for an existing vacancy within our business. Employee pay is determined by multiple factors, including geography, experience, qualifications, skills and local minimum wage requirements. In addition, you may also be offered a competitive bonus and/or commission plan, which complements a first-class total rewards package. Benefits may include health care, retirement savings, paid time off/vacation, and various employee discounts. EssilorLuxottica complies with all applicable laws related to the application and hiring process. If you would like to provide feedback regarding an active job posting, or if you are an individual with a disability who would like to request a reasonable accommodation, please call the EssilorLuxottica SpeakUp Hotline at 844-303-0229 (be sure to provide your name, job id number, and contact information so that we may follow up in a timely manner) or emailHRCompliance@luxotticaretail.com. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, social origin, social condition, being perceived as a victim of domestic violence, sexual aggression or stalking, religion, age, disability, sexual orientation, gender identity or expression, citizenship, ancestry, veteran or military status, marital status, pregnancy (including unlawful discrimination on the basis of a legally protected pregnancy or maternity leave), genetic information or any other characteristics protected by law. Native Americans in the US receive preference in accordance with Tribal Law. Nearest Major Market: Tampa #J-18808-Ljbffr