Head of Growth Marketing

About our client: Our client is a SaaS performance management solutionthat leverages employee and customer data to blend real-time performance management and seamlessly integrate with all major enterprise systems. They are well funded, have a great work/life culture, headquartered in NYC and growing! About the role: As the Head of Growth Marketing, you will oversee the demand generation strategy and execution of marketing initiatives aimed at driving revenue growth. The ideal candidate is a senior leader with a strong track record of success in building marketing growth plans involving a blend of creative marketing strategies and analytical approaches to boost acquisition and expansion revenue. The Head of Growth Marketing is a strong communicator, collaborator and orchestrator between marketing, business development and sales functions with a focus on identifying and tapping into new growth opportunities, optimizing marketing channels, and aligning demand generation plans with the company’s broader business goals. This leader is a strategic and analytic thinker with a natural curiosity and passion for driving growth through modern B2B SaaS marketing strategies. Responsibilities Develop and execute campaigns that achieve quarterly pipeline goals Manage budgets, measure and report on pipeline targets, and continually optimize campaigns to increase ROI and reduce CAC Launch integrated campaigns leveraging content, email, web, ads, virtual events, vendors, and more Drive business development efforts from top of funnel awareness to opportunity conversion Develop and grow ABM campaigns to reach target ICP accounts and grow engagement and conversion Partner with sales on targets, campaigns, scoring, follow-up strategies, lead management, and reporting Own marketing ops and leverage marketing automation to streamline, automate and measure all marketing tasks and workflows. Optimize the online digital experience from paid ads, to the website, to lead capture Work in Salesforce to create email nurture programs, segmented lists, and campaign assets— including emails, landing pages, and forms Integrate existing marketing technology stack to ensure cohesiveness, automation, and integration What You’ll Bring Bachelors Degree from a top tier University is a plus 12+ years of experience with B2B demand generation growth roles, with over 3 years of managing and leading a team Growth mindset and exceptional strategy to execution skills Modern B2B SaaS growth marketing experience using next generation strategy, toolset and approaches Strong collaborator, communicator, and orchestrator across cross functional teams (Marketing, Sales, Customer Success, Product) Deep understanding of ABM strategies and tactics Expertise with a variety of marketing tools and martech Experience at B2B SaaS companies, with a focus on enterprise sales and experience at an early stage start-up Track record of hitting aggressive pipeline targets and generating revenue for both new and expansion (current customer) revenue Experience running campaigns across multiple channels including SEO, display, email, social, and web Experience integrating and automating an existing technology stack Analytical thinker. You like working with data, can create Salesforce reports with ease, enjoy measuring campaigns, and love to optimize. Benefits : Our clientprovides a reasonable range of compensation. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific office location. The starting range of (base) pay for this role is $180K – $200K. Benefits include discretionary (unlimited) PTO; health care, dental, vision and life insurance + voluntary coverage options, 401k; remote, hybrid, flexible work environments; employee assistance program; learning & development opportunities; laptop & tech setups and more. Apply For This Position Your Name (required) Your Email (required) Upload Resume What are you looking for? Any additional information we should know? Recommendations? We want to know to better assist you. #J-18808-Ljbffr