Assistant Director, Digital Content Strategy

Overview TorchLight Hire is seeking an Assistant Director, Digital Content Strategy to lead content planning, creation, governance, and optimization for a prominent DC-based scientific membership association. This role sits within the Digital Product & Experience team and is ideal for a strategic, detail-oriented content leader who excels at balancing editorial judgment, operational rigor, and stakeholder partnership. This is a high-impact opportunity for a strategic thinker who enjoys owning complex content ecosystems and ensuring a consistent, high-quality brand voice across large-scale digital platforms. Location Washington, D.C. Hybrid role two days/week onsite Employment Direct hire opportunity Full-time, 40 hours per week Hybrid work environment Role Responsibilities Lead digital content strategy across client’s primary website and related digital platforms, ensuring a consistent and unified brand voice Translate organizational messaging and priorities into clear, engaging, and accurate web content Edit and review high-quality digital content in alignment with editorial and brand standards Guide internal teams, contributors, and subject matter experts in producing audience-focused content Manage content production operations for a large, complex website, including timelines, approvals, and publishing workflows Collaborate closely with designers, developers, and cross-functional partners to ensure smooth execution Prioritize and manage competing content requests with a service-oriented, stakeholder-focused approach Monitor website performance and analytics to inform content decisions and optimization efforts Apply SEO, AEO/GEO, metadata, and accessibility best practices to improve discoverability and performance Conduct content audits and recommend updates, consolidation, or removal of outdated or underperforming content Lead taxonomy and tagging efforts to improve navigation, search, and semantic relevance Establish and enforce content governance processes to ensure accuracy, consistency, compliance, and accessibility Serve as the primary point of contact for content-related initiatives and requests Train and mentor colleagues on content strategy, governance, and digital publishing best practices Skills and Experience 10+ years of experience in content strategy, digital editorial, or web content management Strong writing and editing skills with the ability to adapt content to a defined brand voice Experience managing content operations for large, complex websites Background working with distributed contributors or subject matter experts Familiarity with content management systems (CMS) and structured publishing workflows Strong organizational, project management, and stakeholder management skills Service-oriented mindset with excellent communication and interpersonal skills Ability to interpret website performance data and apply insights to content strategy Preferred Experience Experience with SEO, AEO/GEO, accessibility, and UX best practices Familiarity with AI-driven content optimization tools Understanding of semantic search, structured data, and voice search trends Compensation & Benefits Salary range: Commensurate with experience Comprehensive benefits package including paid leave, health/dental/vision insurance, retirement benefits, disability coverage, and generous leave / work from home opportunities #J-18808-Ljbffr