Demand Generation Manager - Events

Job Summary The Demand Generation Manager- Events leads the end-to-end execution of both third-party events and company-owned events across the NA region. This role is responsible for driving lead generation, accelerating pipeline, and delivering high-quality event experiences that support broader marketing and sales objectives. Duties and Responsibilities Oversee the end-to-end lifecycle of owned and third-party B2B events Partner closely with Sales to drive pre-event preparation and post-event follow-up Manage budgets, logistics, vendors, and agencies across the NA region Track KPIs, measure event ROI, and report results using Salesforce and marketing tools Align events with broader marketing campaigns and business objectives Plan, manage, and execute owned and third-party events from strategy to post-event analysis Lead full event logistics: budgeting, vendor negotiations, venue sourcing, travel coordination, on-site management and post-event analysis Collaborate with cross-functional teams (Sales, Marketing, Communications, Operations) to drive event success Engage and enable Sales with pre-event planning and structured post-event follow-up processes Track event KPIs and performance, analyse data, and deliver ROI assessments Maintain Salesforce dashboards, ensure accurate lead management, and report pipeline impact Manage external agencies and suppliers to ensure quality and cost efficiency Apply innovative event technologies, formats, and insights to enhance audience experience Stay current on global event trends, competitive landscape, and industry best practices Provide regular reporting and actionable insights to senior leadership Continuously optimize event performance through data insights and market trends Protect company assets, systems, proprietary and confidential information in accordance with Foundever Associate Agreement. Proactively report actual or suspected ethics and compliance violations, vulnerabilities, security incidents and breaches in the confidentiality, integrity or availability of information assets as per the Company’s policy. Qualifications 5+ years managing B2B third-party and owned events with measurable lead and pipeline impact Proven experience in assessing BPO lead generation events to determine sponsorship value and develop compelling business 4-year degree in related field Strong proficiency in Salesforce (lead management, dashboards, reporting) Proven experience defining event KPIs and measuring ROI Demonstrated ability to manage complex international events and large budgets Excellent communication and stakeholder management skills Proven experience with event project management tools such as Microsoft Lists and Asana Experience with PO creation, vendor onboarding, and managing suppliers in internal procurement systems (e.g., Coupa) Strong negotiation skills with vendors to ensure best rates Fluency in English; strong command of event technology and marketing automation tools Must be located in the East Coast time zone to support EMEA teams Our Offer Competitive compensation and comprehensive benefits. A dynamic work environment where your ideas are heard, and you have a direct impact on the company's success. Opportunities for further education and professional development. A dedicated and supportive team focused on achieving success together. Fully remote. #J-18808-Ljbffr