Digital/Media Strategist

Overview The cities near Austin, TX that boast the highest number of campaign jobs are: Houston The 10 cities near Austin, TX that have the most job openings are: College Station Round Rock Pearland Waco Pasadena Killeen Grand Prairie Corpus Christi Arlington Fort Worth The 10 most popular job searches in Austin, TX are: city amazon work from home construction government human resources warehouse amazon warehouse bartender hr Responsibilities As a Paid Media Specialist for Optimal, you are responsible for the overall execution of paid media campaigns for your designated clients. Campaign Creation - Create and build campaigns from the ground up, including account set-up, campaign planning/organization, and ad copywriting. Perform competitive analysis, research keywords, and analyze clients' demographic data. Analyze and evaluate findings and make decisions on what campaign types and structures will be most effective to meet client goals. Use competitor keywords and competitor ads to decide what keywords, ad copy and ad creative to test within the campaigns. Create and build out campaigns and launch them in the digital media channels. Reporting & Analysis - Master the art of performance analysis and client reporting through the daily use of tools such as Google Analytics, Google Ads, Facebook Analytics, Power BI, and more. Regularly analyze possible courses of action and make decisions after the various possibilities have been considered. Campaign Management & Optimization - Manage campaigns to ensure that they continually improve over time. Regularly test, evaluate, and optimize bids, keywords, ad copy, ad creative, and landing pages to improve campaign performance. Campaign Optimization - Manage client advertising budgets with media spends of up to seven figures, conduct performance analysis, and proactively adjust campaigns to ensure client deliverables are met and, when possible, exceeded. Manage Advertising Budget - Manage monthly client advertising budgets with media spends of up to seven figures and make informed decisions about the best use of client dollars based on your experience and industry knowledge. Track daily budget pacing and adjust media spend to ensure client budgets are adhered to. Use performance analysis to make decisions on budget allocation and execute budget changes accordingly. Minimum Qualifications & Skill Requirements 4-year Bachelor’s degree in business, marketing, advertising, economics, finance, analytics, or a related field. Relevant school, internship, or work experience may be considered in lieu of a degree. Strong knowledge of Google Ads and/or Facebook Ads through coursework, internships, or other experience. Proficiency with Microsoft Office Suite with advanced knowledge of Excel and PowerPoint. Strong mathematical and analytical skills. Strong written and verbal communication skills and client relationship skills. Optimal Benefits Flexible Time Off Paid Leave for New Parents Health insurance (including dental and vision) Flex Spending Plan Employee Assistance Program 401K with company matching Tuition Reimbursement Professional development opportunities Rewards and recognition programs Office Hours This role is based out of our Austin office. Our team works on a hybrid basis, working three days a week in the office and two days from home. Work hours are consistently 9:00 A.M. to 5:00 P.M., Monday - Friday, with the expectation that evening and weekend work will be required as necessary. Please visit our Notice to Applicants and Employees to learn about our information practices in the job application and employment context. #J-18808-Ljbffr