Fair Marketing & Experiential Manager Art Basel Miami Beach

We are a leading art world authority shaping the conversation across art, culture, and the global creative economy. Our mission is to provide high-value and high-engagement content and commentary to professionals, collectors, and expanding high-scale ‘art curious’ communities around the world. As we enter an ambitious new phase of brand and creative elevation, we are building a dynamic creative, brand and content platform operation designed to engage new audiences, amplify our brand reach and deliver best-in-class content excellence. Role overview: We are seeking an experienced Fair Marketing & Experiential Manager to lead the execution of marketing and experiential initiatives for Art Basel Miami Beach. Reporting directly to the Head of Fair Marketing & Experiential (Global), this role owns the day-to-day delivery, tactical development, and on-site execution for one of the most high-profile fairs in the international art calendar. The role combines hands-on execution with strong tactical judgement, contributing ideas, improvements, and executional recommendations within established global frameworks. It plays a critical role in ensuring that Art Basel Miami Beach delivers a distinctive cultural moment through strong attendance, ticketing performance, audience engagement, and brand impact. Your responsibilities: Marketing & Experiential Delivery Lead the execution of integrated marketing and experiential campaigns for Art Basel Miami Beach, aligned with global strategy. Coordinate the development and rollout of marketing assets across channels, ensuring brand consistency and cultural relevance. Deliver on-site brand experiences and activations in collaboration with internal teams and external partners. Identify and test new marketing formats, tools, and approaches to enhance audience engagement and campaign performance. Go-to-Market Execution Execute go-to-market plans and campaign launches for Art Basel Miami Beach. Manage the ticketing portfolio and related marketing initiatives to drive attendance and revenue. Own and drive ticket sales performance through targeted marketing initiatives and campaign optimisation. Manage campaign timelines, deliverables, and milestones to ensure on-time execution. Manage the fair marketing and experiential budget, ensuring disciplined spend control and performance optimisation. Deliver always-on and peak fair marketing activity before, during, and after the fair. Implement audience-led initiatives through testing, optimisation, and performance tracking. Ensure marketing initiatives are informed by audience insights and real-time performance data. Cross-Functional Collaboration Serve as the primary day-to-day marketing contact for show management, brand, communications, ticketing, VIP, digital, commercial, and operations teams. Coordinate inputs, feedback, and approvals to ensure smooth campaign execution. Support on-site marketing delivery during fair build-up, live days, and post-fair wrap-up. Agency & Partner Management Brief, coordinate, and manage agencies, partners, and freelancers supporting marketing and experiential initiatives. Ensure all deliverables meet quality standards, timelines, and budget expectations. Your Profile: 6–9+ years of experience in marketing, brand experience, event marketing, or integrated campaign execution. Experience delivering marketing campaigns for large-scale events, fairs, or cultural experiences. Strong project management and stakeholder coordination skills. Solid understanding of digital, social, content, and experiential marketing. Experience working with agencies and cross-functional teams. Fluent in English; Spanish is a strong plus. Willingness to work flexibly during key fair periods. #J-18808-Ljbffr