Marketing Manager

Reports to: Sales Director/Brand Leader Who We Are Allstar Fargo is a high-performing roofing and exteriors company serving Fargo and greater lakes area. We operate in two lanes: DTC/Retail: paid + organic demand generation and conversion B2B/Commercial: builders, architects, and commercial projects We’re hiring a Marketing Director to own the entire marketing engine end-to-end and drive measurable demand, share-of-search, and revenue impact. Role Summary This is a true ownership role. You will be accountable for building, executing, and optimizing our full-funnel marketing strategy across both divisions. You will manage agencies and vendors, control reporting and attribution, and ensure our marketing results show up in pipeline and revenue. We need someone who can diagnose issues quickly, create a recovery plan when performance dips, and lead execution with urgency. What You’ll Own 1) Local SEO + Google Business Profile Performance (Top Priority) Own local SEO strategy and execution across Fargo + Park Rapids Optimize and manage Google Business Profiles (categories, services, location signals, posts, photos, Q&A, reviews, spam fighting, tracking) Drive improvements in rankings, impressions, calls, form fills, and direction requests Build and execute a plan to increase share of search and protect market visibility 2) Paid Media Strategy and ROI (Google LSA, Google Ads, Meta) Own strategy, budget allocation, and performance across paid channels Improve lead quality and reduce cost per booked appointment Create landing page and conversion strategies (offer, messaging, CTA, form flow) Manage agencies or run campaigns directly depending on skillset 3) Brand, Messaging, and Creative Direction Ensure consistent messaging that separates Allstar from competitors Build campaign calendars around seasons (spring, storm, fall, winter) Oversee creative production (photo/video direction, ad creatives, Canva assets) Create sales enablement materials and partner collateral (builders, agents, remodelers) 4) CRM, Attribution, and Reporting (AccuLynx, CallRail, GA4, GSC) Own marketing tracking, call tracking integrity, and attribution accuracy Build a weekly dashboard that ties marketing → leads → appointments → revenue Identify breakdowns (visibility, conversion, lead quality, speed-to-lead) and fix them Keep the team honest with clear metrics and transparent reporting 5) Conversion & Lead Lifecycle Optimization Improve speed-to-lead systems, nurture sequences, and booked appointment rate Partner with sales leadership to tighten follow-up automations and pipeline stages Audit lead sources and optimize toward the channels that generate profit, not just leads 6) B2B marketing tracker Own and nurture the current B2B marketing/prospect tracker to drive further opportunities. #J-18808-Ljbffr