Email & App Marketing Associate , Zappos

Overview Join Zappos as an Email & App Marketing Associate to support and further develop our global email and push notification program. This role is critical to delivering a best‑in‑class customer marketing experience and driving revenue growth. Key Responsibilities Code, build and test email communications and push notifications Set up, test, QA and launch dynamic content Monitor active campaigns daily and troubleshoot errors Design emails and resolve issues using HTML/CSS and marketing cloud developer tools Refresh and modernize existing email templates as needed Manage calendar across multiple campaigns to ensure on‑time delivery Execute A/B tests to continuously improve performance Serve as technical expert to optimize reporting, targeting, acquisition and retention opportunities Partner with the team to launch new lifecycle campaigns to increase engagement and spend Collaborate with technical consultants on new application development and integration Triggers and Automations Implement lifecycle marketing campaigns and journeys Modify automations to improve personalization and further business needs Optimize automated segments Email Database Management Analyze campaign performance and suggest improvements Manage email database, including merge, purge, dedupe, append, etc. Work with data engineers and vendors to ensure data synchronization. Basic Qualifications 2+ years of professional marketing experience 1+ year of experience with Salesforce, Tableau, Vidyard, and Excel 1+ year of designing, building, and launching lifecycle email programs 2+ years of scripting or software development experience Experience editing HTML in email platforms Strong analytical skills, attention to detail, and effective communication Knowledge of API frameworks and CRM tools like Salesforce Project management experience, including resource planning and prioritizing tasks Preferred Qualifications Experience with major brands or entertainment projects Experience in e‑commerce or advertising Data visualization skills Advanced Excel knowledge HTML, CSS, or JavaScript experience SQL knowledge Web page and email template design Retail operations experience Marketing, membership/loyalty, A/B testing, revenue management experience Equal Opportunity Zappos is an equal opportunity employer and does not discriminate based on protected veteran status, disability, or any other legally protected status. #J-18808-Ljbffr