
Sr. Media Planner/Buyer
KGB Texas Inc, San Antonio, TX, United States
Entrepreneurial spark. Insatiable curiosity. That’s what drives the public relations, advertising and public affairs professionals that make up K Harvey Brand Partners. It’s in our DNA.
We’re passionate about creating ideas that reach the people our clients want to connect with, and then moving those ideas into action to have positive consequence in the community. We’re good at asking why, and even better at asking why not. That attitude has taken us far and allowed us to create successful and long-lasting partnerships with our clients, our communities and ourselves. It’s why we do what we do.
Our Culture We’re proud of our agency’s culture, and we live and breathe our values at work and beyond. And while we work hard, we care harder. We care for each other as individuals as well as colleagues. What’s more, we care about our community. So much so that we created K Harvey Cares, an initiative through which we support nonprofit agencies and initiatives that help bring about positive change.
Our Values Bold: change agent; exhibits confidence; shows courage to take action; willing to challenge status quo
Entrepreneurial: takes ownership and pride; willing to take risks; looks for and takes advantage of opportunities
Strategic: change management; quality management; delegation; visionary leadership; managing people
Curious: asks why; seeks knowledge; looks for ways to improve performance; gathers and analyzes information
Job Title: Sr. Media Planner/Buyer
RelocationExpense: No
Reports To: Media Director
Direct Reports: NA
Role Summary: The Sr. Media Planner/Buyer is responsible for analyzing, planning, and buying media across a diverse client portfolio. This role works closely with clients, media partners, and internal teams to develop and execute strategic, integrated media recommendations. The ideal candidate brings strong digital expertise, a data-driven mindset, and the ability to clearly communicate performance insights and results. This position is also responsible for the day-to-day execution, optimization, and stewardship of media campaigns.
Key Responsibilities Support the development and execution of integrated media plans and buys under the direction of the Media Director
Plan, oversee, and maintain expertise across all media channels including TV, radio, print, out-of-home, digital, and emerging platforms
Execute digital media campaigns across SEM, paid social, display, native, programmatic, OTT/CTV, video, and mobile
Manage media plans including budgeting, trafficking, execution, optimization, and reporting
Provide ongoing stewardship of campaigns through daily management and performance monitoring
Communicate placement changes to account and creative teams through accurate traffic and production specification documents
Stay current on industry trends, tools, and innovations, and proactively recommend new opportunities to reach target audiences
Build and maintain strong relationships with media partners
Evaluate media opportunities and present plans and points of view clearly, both written and verbal
Identify and recommend optimizations to improve campaign effectiveness and efficiency
Manage insertion orders, monitor buys, and oversee makegoods using SBMS/Strata
Prepare clear, insightful reports summarizing performance, learnings, and future recommendations
Participate in agency, department, production, and client meetings as needed
Qualifications Strong experience in media strategy development and execution across traditional and non-traditional channels
Excellent analytical, reporting, and presentation skills
Passion for emerging media technologies and the ability to think strategically and tactically across platforms
Exceptional written and verbal communication skills
Strong computer skills, including PowerPoint/Keynote and Excel
Proven ability to manage multiple clients and campaigns simultaneously
Ability to meet deadlines with accuracy and minimal supervision
Strong analytical skills with the ability to connect media performance to client business objectives
Proficiency with media research and planning tools such as Google Analytics, Scarborough, Nielsen, Strata, and similar platforms
Highly organized with the ability to collaborate effectively with account, creative, and PR teams
Experience with STRATA preferred
Requirements 3–5 years of experience in media planning and buying
Deep understanding of media negotiation and buying processes, including the development and management of multi-channel campaigns
Bachelor’s degree required (Advertising, Marketing, or Communications preferred)
If you like the sound of our philosophy, we’d like to hear from you. Send a resume and cover letter to careers@kharvey.co or click here to access the online submission form.
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