Creative Strategist, StoryWorks

BBC Studios Bold. British. Creative: that’s BBC Studios. Combining the strengths of the UK’s most‑awarded production company with a world‑class distributor, we fund, create, distribute and commercialize world‑class content for the BBC and other UK and international companies. Our aim is to inspire audiences around the globe with quality content that informs, educates and entertains and to strengthen the BBC, our partners and wider industry both creatively and financially. We seek to be the best British content company in the world; a first‑choice partner and employer, where everyone can flourish and do their best work. Job Purpose Reporting to the Executive Creative Director, the Creative Strategist for BBC StoryWorks Americas will collaborate across BBC Studios, sales, marketing, design, product, and editorial teams to ideate and pitch unique, multi‑platform content programs aligning with all BBC.com brands for clients across the Americas. This role combines creativity, strategy, insights, and storytelling expertise to develop editorial sponsorship and branded campaigns that honor the BBC’s trusted voice while helping our partners achieve their messaging goals. You’ll help shape fresh, innovative ideas that resonate with audiences and drive measurable impact for advertisers. Key Responsibilities And Accountabilities Craft comprehensive and coherent campaign narratives from beginning‑to‑end in a pitch process. Ability to align the right content strategy for clients against their stated KPIs. Develop innovative branded content ideas that address client objectives while reflecting the BBC’s editorial standards and integrity. Represent editorial sponsorship ideas with integrity in the overall pitch. Craft pitch materials that consistently win new business and strengthen long‑term client relationships. Work closely with cross‑functional teams — including sales, editorial, product, and design — to create strategic, audience‑driven responses to RFPs and proactive proposals. Manage a creative hand‑off for approved concepts to production teams, ensuring alignment with the pitched vision is realised. Partner with SW team leaders to shape budgets, timelines, and deliverables that set pre‑sales campaigns up for success. Research and synthesize audience insights, trends, and data to inform creative strategy and strengthen proposals. Support Senior Creative Strategists with project tracking, compliance reviews, and documentation for pitches in progress. Knowledge, Skills, Training, And Experience Knowledge Deep understanding of multi‑platform editorial sponsorships and branded content, including digital, video, audio, social and experiential formats. Keen understanding of B2B audiences and what influences them. Flexible mindset to work in an “agency” within a publisher environment, balancing crafting a campaign solution with clarity about why the BBC is the right partner. Experience developing insights‑driven narratives. Familiarity with the digital media, advertising, and marketing landscape. Awareness of innovative digital storytelling products and platforms, and social‑first content development. Strong communication and presentation skills, with the ability to craft clear and compelling narratives. Organisational skills and attention to detail, with the ability to juggle multiple projects simultaneously. Ability to work cross‑functionally in a high‑pressure, fast‑paced environment. Knowledge of audience engagement strategies and promotion/distribution best practices. Professional Experience 5+ years of relevant experience, ideally within a digital publisher, agency, or branded content studio. Background or education in marketing, brand strategy, creative writing, English, journalism, or a related field is a plus. Behaviors You bring curiosity, creativity, and a collaborative spirit to everything you do. You’re self‑motivated, highly organised, and comfortable working across teams and disciplines. You embrace feedback and thrive in an evolving, high‑energy environment. You enjoy being part of a creative strategy team. Compensation & Benefits The anticipated annual base salary for this position is $110,000. This does not include bonus compensation or other benefits that an individual may be eligible for. The actual base salary offered depends on the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licences held, and geographic location of the position. Benefits and Perks: 100% Employer‑Paid Medical and Dental Insurance (PPO plans) Generous Paid Time Off Flexible, Hybrid Working Arrangements Work/life balance Free Retirement Consulting to All Employees Pet Insurance Commuter Benefits Gym Reimbursement About The BBC We don’t focus simply on what we do – we also care how we do it. Our values and the way we behave are important to us. Diversity matters at the BBC. We have a working environment where we value and respect every individual’s unique contribution, enabling all of our employees to thrive and achieve their full potential. We want to attract the broadest range of talented people to be part of the BBC – whether that’s to contribute to our programming or our wide range of non‑production roles. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity. We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio‑economic background, religion and/or belief. We will consider flexible working requests for all roles, unless operational requirements prevent otherwise. Disclaimer This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved. Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory. For any general queries, please contact: bbchr@bbc.co.uk #J-18808-Ljbffr