Field Marketing Manager

Jaunty is seeking a driven and strategic Field Marketing Manager to lead retail execution and in-market activations across New York State. Reporting to the Director of Marketing, this role oversees a team of six Field Marketing Representatives to deliver best-in-class merchandising, compliant sampling, menu accuracy, and impactful pop-ups. The Field Marketing Manager will translate brand and marketing plans into clear field actions, ensure retailers feel supported, and surface insights from the field that inform Sales and Marketing strategy. This role is critical in strengthening Jaunty’s presence at retail and building lasting connections with budtenders and consumers. Reports to: Marketing Director Compensation: $90,000–$100,000, depending on experience What You’ll Do Lead the team. Hire, coach, schedule, and ride-along with six Field Marketing Reps; set weekly priorities and quality standards; deliver clear feedback and development plans. Plan and run pop-ups/events. Calendar in-store events aligned to sales programming; ensure kits, samples, and swag are in place; confirm execution and retailer satisfaction. Plan and execute trade shows and ancillary events (Budtender XPs, sponsored events, etc.) Own field-asset pre-clearance. Review and approve field signage/POS/training materials before use; keep all activations compliant with New York rules. Train retail staff. Create and update training content with central marketing; schedule and track store trainings; reinforce product knowledge with concise leave-behinds. Potentially support future digital training platform. Empower compliant sampling. Enable FMRs to sample trade staff within policy; ensure counts and usage follow internal guidelines. Merchandising & feedback. Guide shelf standards and placements; collect what’s working in market to inform the next wave of assets, swag, and resources. Manage and implement seasonal display refreshes and distribute resources to the team. Execute display planograms produced by Marketing/Branding to the team and adhere to brand standards. Support custom visual merchandising displays with key accounts. Menu audits. Ensure products, naming, and pricing are accurate on retailer sites and in-store menus; request fixes directly with the retailer and CC the Sales Rep; track closure. Partner with Sales. Coordinate account priorities, event support, and follow‑ups with Sales Managers; share field insights that help sell‑through. Lightweight reporting. Use Headset, Apex (CRM), survey tools, and internal dashboards to summarize activity and outcomes; flag risks early and elevate what needs help. Budget & logistics. Manage field spend (events, swag, samples) and inventory of POS materials; mileage is reimbursed per company policy. Qualifications 3+ years experience in field or trade marketing, event management, brand representative, or related promotional role. 1+ years experience leading field teams in cannabis or similar regulated CPG; comfortable coaching in‑market and setting clear standards Experience in the recreational adult‑use cannabis market is preferred. Highly detail‑oriented, organized, and comfortable juggling multiple projects at once and comfortable pivoting plans if needed Strong retailer communication; confident running trainings and pop‑ups Working knowledge of NY marketing/field do’s and don’ts; disciplined with pre‑clearance Proficient with Headset (or similar), Apex (CRM), spreadsheets, survey tools, and internal dashboards Must be 21+ years old with a valid driver’s license and possess a personal vehicle. Must able to travel approximately 75% of the time What we offer: PTO + 12 paid holidays Medical & Dental Insurance Paid Maternity/Paternity Leave 401k Wellness reimbursement Bi‑annual performance reviews and ample opportunity for growth Jaunty is proud to be an equal opportunity workplace. We welcome applicants from all backgrounds and experiences—regardless of race, color, religion, sex, gender identity, sexual orientation, national origin, genetics, disability, age, or veteran status. If you need accommodations during the hiring process, please let us know. #J-18808-Ljbffr