Manager, Shopper Marketing - Wholesale

At Curaleaf, we’re redefining the cannabis industry with a strong commitment to quality, expertise, and innovation. As a leading global cannabis provider, our brands—including Curaleaf, Select, and Grassroots—offer premium products and services in both medical and adult-use markets. Join us at Curaleaf to be part of a high-growth, purpose-driven company that champions corporate social responsibility through our Rooted in Good initiative, supporting community outreach and positive change. Here, you’ll have the opportunity to make a meaningful impact, drive innovation, and help shape the future of cannabis. Title: Manager, Shopper Marketing - Wholesale Location: NYC Travel Requirements: 40%-60% of the time Job Type: Full Time | Exempt About the Role: Oversees in-store execution across all Curaleaf retail locations, translating shopper and customer insights into high-impact programs that drive commercial performance. What You’ll Do: Leads with a “Channel-First” Mindset Develops POS-driven strategies that flex with evolving retail and regulatory dynamics. Distills complex initiatives into the “three most important” takeaways for field teams and Curaleaf wholesale customers—ensuring clarity and recall across channels and regions. Exhibits Strong Business & Marketing Acumen Understands the commercial and brand impact of decisions at both state and channel levels. Aligns promotional calendars with broader business goals to drive performance and relevance across third party wholesale outlets. Proactive Communicator (Oral & Written) Communicates clearly across diverse audiences—internal teams, external stakeholders, and wholesale partners. Maintains tight alignment between brand, field sales, and in-store execution. Builds and delivers compelling sales presentations and proactively addresses objections and channel barriers to ensure “best in class” brand storytelling at the POS. Analytically Savvy Uses data and consumer insights to guide decision-making Evaluates trade program performance and identifies growth opportunities with actionable strategies. Prioritizes outlets and activations with precision, ensuring cross-functional alignment and resource focus. Adept at Building Creative, Proactive Solutions Continuously seeks process and executional improvements while safeguarding brand integrity. Brings wholesale partners along the journey—communicating progress, timelines, and field feedback with transparency and urgency. What You’ll Bring: Bachelor’s degree in Marketing, Business Administration, or a related field. 4–6+ years of experience in trade marketing, brand marketing, and/or sales within CPG, retail, or regulated industries. Demonstrated ability to manage and own project budgets. Proven success in developing and executing go-to-market strategies, including new product launches and shopper marketing initiatives. Skilled in creating impactful sales and marketing materials for field teams and wholesale partners. Strong analytical capabilities; adept at translating shopper and retailer insights into actionable, results-driven programs. Experience leading store activation and product education initiatives. Effective management of third-party agencies, with a focus on executional partners. Even Better If: MBA or advanced degree. Experience working in or with highly regulated industries (e.g., cannabis, alcohol, tobacco, pharma). Route/key sales responsibility or store merchandising background. Curaleaf Pay Transparency $100,000—$110,000 USD What We Offer: Career Growth Opportunities Competitive Pay and Benefits Generous PTO and Parental Leave 401(K) Retirement Plan Life/ Disability Insurance Community Involvement Referral Bonuses and Product Discounts Benefits vary by state, role type, and eligibility. Follow us on Social Media: Instagram: @curaleaf.usa Twitter: @Curaleaf_Inc LinkedIn: Curaleaf LinkedIn Curaleaf is an equal opportunity employer. Curaleaf recruits, employs, trains, compensates, and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status, and other protected status as required by applicable law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. Individuals adversely impacted by the war on drugs are encouraged to apply. #J-18808-Ljbffr