Lead, Customer Marketing Products

* Owns the customer data enrichment and activation platform portion of the enterprise Customer 360 initiative and oversees its ~11 projects, up to 5 of which may occur concurrently* Manages customer data enrichment and activation platform contracts, costs, and allocations. Provides business oversight of the same for the IT managed portion.* Oversees the customer data enrichment and activation platform to ensure value, utility, stability, efficiency, and strategic enterprise benefit* Supports adoption of customer data enrichment and activation platforms across business units, borders, partners, and functions* Contributes to customer data enrichment and activation adoption/utilization reporting and forecasting* Performs L2 triage and support for customer data enrichment and activation platforms* Develops business cases as required for expansion of customer data enrichment and activation capabilities* Gathers, shapes, and documents requirements for customer data enrichment and activation platforms* Provides product evangelization, consulting, standards enforcement, and education associated with customer data enrichment and activation platforms, including, but not limited to the: + Customer data warehouse + Customer data platform + Marketing automation platform + Account-based marketing platform* 10 years of diverse, relevant experience in technology, including digital marketing, demand & relationship marketing, and/or traditional IT* Ability to influence actions and coordinate activity across broad cross-border, cross-business-unit, cross-functional stakeholder groups without direct authority* Fluency in the languages of technology, sales, and marketing* Bachelor’s degree in Computer Information Systems, Computer Science, Marketing, or a related discipline* Prior use of Adobe Experience Platform* MBA* Automotive, manufacturing industry, and/or retail experience* Experience leading teams and/or directing agency partners* PSPO I or PSPO II certification* A supportive and engaging onboarding experience to ensure a smooth transition into our team.* The opportunity to develop and grow, through training and regular mentorship.* Corporate Social Responsibility activities.* A truly global, dynamic and challenging work environment.* Agility and work/life effectiveness and your long-term well-being.* A diverse and inclusive team. #J-18808-Ljbffr