Marketing Coordinator

Overview This role is the liaison between the practice and our target referring dental practices, schools, and other community organizations as well as the manager of our practice level social media channels. This person will possess key qualities including strong customer service skills, congeniality, compassion, creativity, proactivity, analytical ability, supportiveness, organization, self-management, and sales-mindedness. The candidate will be an out-of-the-box thinker, always looking for new ways to make the biggest impact within our community and bring in new patients, while representing the practice in a positive light and embodying our values. This is a part-time position that will average around 20 hours per week. In addition to your hourly rate, we offer a competitive benefits package that includes monthly bonus opportunities, Medical/Rx, Dental, and Vision coverage, a retirement plan (401-k) with a percentage match, flexible spending accounts, health savings accounts, an employee assistance program, and several other benefit options. Benefit-eligible new hires can enroll in coverage that is effective on their first day of employment. Further details on the benefits program are available upon request. Responsibilities Prepare reports relating to KPIs for the organization and be prepared to present findings. Identify referring dentists in each market. Per guidelines, designate these practices to Referral Tiers. Create marketing outreach plan for referring dentists, schools and community organizations. Schedule, coordinate and execute Dr. to Dr. Lunches and Lunch & Learns. Create a delivery calendar for referring dentists, schools, and community organizations and meet assigned deadlines. Make it a goal to visit with the doctor on every visit. Make contact (via in-person delivery or mailed package) with target schools (based on information provided by Constant Analytics) at least once every quarter. Attend key membership meetings with community organizations as strategically appropriate. Strategically promote our brand to these organizations for partnership opportunities (e.g., social media giveaways). Create travel schedules/routes that are the most efficient use of the business\' time. Create, procure, assemble and deliver thoughtful, personal, and experiential gifts for our partners. Collaborate with the practice leadership team on what clinical and brand-focused marketing materials and messages are relevant and should be included in our deliveries. Collaborate with Doctors, practice leadership, and Orthodontic Partners’ marketing team on positive and negative feedback received from outside organizations to facilitate process/service improvement. Prepare presentations for community partners to showcase our practice, orthodontic treatments, different ways we can collaborate, etc. Execute data capture processes and protocols at consumer facing events to be used in CRM and retargeting campaigns. Send email and text blasts to patients for announcements and one-off promotions prn, using the practice\'s CRM tool. Schedule social media posts (Facebook, Instagram, and other new channels as they arise) in advance, scheduling ~5 posts per week to each channel. Develop and execute content strategy unique to the style and audience of each channel. Respond to Facebook and Instagram messages in a timely manner, using professional brand voice, and handle any requests that come through these channels. Assist with phone handling, scheduling, and general administrative tasks as needed by the organization. Update Hubspot after each outreach interaction with partner contact information and follow-up items. Attend regularly scheduled marketing meetings with a prepared agenda. Knowledge, Skills and Abilities Marketing/Sales experience preferred but will consider those who are marketing, sales and referral-minded Out-of-the-box thinker Affinity of analyzing data Detail-oriented Exceptional communication skills, both verbal and written Possess strong leadership qualities, highly organized, self-motivated and holds one’s self accountable to high standards of excellence Self-starter who proactively takes initiative Education and Experience High School Diploma, GED or equivalent required Proficient in Microsoft Office Suite Marketing & sales experience is desirable, but not required Voluntary Self-Identification For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary and will not be considered in the hiring process or thereafter. Any information you provide will be recorded and maintained in a confidential file. As set forth in Ritter & Brogden Orthodontics’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law. If you believe you belong to any categories of protected veterans, please indicate by making the appropriate selection. As a government contractor subject to VE­VRAA, we request this information to measure the effectiveness of outreach and recruitment efforts. Classification of protected categories is as follows: A "disabled veteran" is one of the following: a veteran entitled to compensation under laws administered by the Secretary of Veterans Affairs; or a person discharged or released due to service-connected disability. A "recently separated veteran" means a veteran within three years of discharge or release from active duty. 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