Dir Product Marketing, Engagement

Our Company Adobe is changing the world through digital experiences. We give everyone—from emerging artists to global brands—everything needed to design and deliver exceptional digital experiences. We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We are committed to creating exceptional employee experiences where everyone is respected and has equal opportunity. We believe new ideas can come from anywhere in the organization, and the next big idea could be yours. About the Role The Acrobat Product Marketing team is seeking a strategic Director of Product Marketing, Engagement to lead our Value Discovery team with a focus on delivering meaningful impact. This leader will shape how customers discover, adopt, and build lasting habits around our most important capabilities. They will define the strategy that connects product innovation to sustained customer value, ensuring new and existing capabilities are clearly positioned, prioritized effectively, and reinforced across the full customer lifecycle. This role owns the narrative and sequencing of key experiences so what we build is not only understood, but consistently used. Working cross-functionally with teams such as Product, Growth, Lifecycle, GTM, and others, this leader will drive adoption, increase repeat engagement, and translate product improvements into measurable, long-term impact for the business. What You'll Do Define and lead the Value Discovery strategy, shaping how customers discover, adopt, and build lasting habits around our most important capabilities. Design and operationalize a cross-channel engagement framework that ensures new and existing capabilities are introduced, reinforced, and resurfaced at the right moments across the customer lifecycle. Develop engagement messaging framework for key capabilities grounded in user value and existing workflows. Build an always-on content strategy that employs trends, cultural moments, and seasonal events to promote new and existing value. Partner cross-functionally with GTM, Product, Design, Growth, Lifecycle to align engagement strategy with roadmap priorities and business goals. Embed audience expertise, behavioral insights and adoption data into strategic decision-making to influence product direction. Drive measurable improvements in feature adoption, depth of usage, and multi-tool engagement. What We're Looking For A strategic product marketing leader who drives behavior change—not just awareness. A builder of scalable engagement systems, not one-off campaigns. A strong cross-functional operator who can influence Product, Growth, Lifecycle, Design, and GTM partners and align teams around shared adoption goals. A problem solver with a customer-first approach who translates workflows and user insights into clear, compelling value narratives. A data-driven operator who uses adoption metrics, usage patterns, and experimentation to continuously refine strategy. A leader who can balance long-term critical thinking alongside hands-on execution and operational excellence. A compelling storyteller who can articulate value in a way that drives clarity, urgency, and action internally and externally. What You'll Need to Succeed 10+ years in Product Marketing, Engagement, Lifecycle, or a related field in a subscription-based business, with clear ownership of adoption and engagement metrics. Proven track record of increasing feature adoption, usage depth, retention, or multi-product engagement. Experience building cross-channel engagement strategies (in-product, email, paid, owned). Comfort working closely with Product & Design teams, shaping roadmaps through customer insight, influencing prioritization, and embedding go-to-market thinking into product development. Strong analytical skills and comfort using data to inform decisions and prioritize investments. Experience building and leading high-performing teams and influencing senior partners. Excellent communication skills with the ability to drive clarity and alignment across functions. A passion for modernizing a legacy product with a clear vision for how AI can drive everyday utility, prove ongoing value, and unlock Acrobat\'s next phase of growth. About Adobe Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe\'s offerings include Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio to enable people and businesses to turn ideas into impact, powered by AI and human ingenuity. Our 30,000+ employees worldwide are creating the future and driving growth. We are committed to hiring the very best and building a company culture where all employees are empowered to make an impact. The next big idea could be yours. Let\'s Adobe together At Adobe, we believe in a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, benefits programs, stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create. Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more. Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation, email accommodations@adobe.com or call +1 408-536-3015. AI Use Guidelines for Interviews: Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process. At Adobe, we empower employees to innovate with AI—and we look for candidates eager to do the same. See how we think about AI in the hiring experience. Expected Pay Range: Our compensation reflects the cost of labor across several U.S. markets and is paid differently by market. The U.S. pay range for this position is $170,000 – $320,000 annually. Pay within this range varies by work location and may depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. In California, the pay range is $221,000 - $320,000. At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission) with short-term incentives as sales commissions. Non-sales roles start with base salary and short-term incentives through the Annual Incentive Plan (AIP). Some roles may be eligible for long-term incentives in the form of a new hire equity award. State-Specific Notices: California: Fair Chance Ordinances. Adobe will consider qualified applicants with arrest or conviction records in accordance with state and local laws and fair chance ordinances. Colorado: Application Window Notice. If this role is open to hiring in Colorado, the application window remains open until the stated date/time in Pacific Time, in compliance with Colorado pay transparency regulations. If Colorado is not listed as a hiring location, no specific window applies. Massachusetts: Massachusetts Legal Notice. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. Violations may be penalties and civil liability. AI Use Guidelines for Interviews: Our interviews reflect your skills and thinking. AI use during live interviews is not permitted unless invited or approved as a reasonable accommodation. #J-18808-Ljbffr