Digital Marketing Specialist

A local financial services firm is seeking a highly organized, data‑savvy, and results-driven Digital Marketing Coordinator . This role is responsible for executing marketing initiatives, maintaining brand consistency across digital and print channels, and ensuring strict compliance with industry standards. Responsibilities Call and follow up with inbound and event-generated leads Manage all media contracts, including radio, TV, digital, and sponsorships Track deliverables, contract terms, start/end dates, and make‑goods Schedule media placements, including campaign timing and seminar promotion windows Monitor ROI to determine what’s effective, what’s underperforming, and where to optimize Manage drip marketing campaigns across email and SMS Oversee timing, segmentation, automation flow, and follow-through Maintain and utilize CRM platforms Qualifications Bachelor’s degree in marketing, financial services, communications, or a related field Proficiency with CRM systems and Microsoft Office Experience in financial services is a plus Strong project management skills with the ability to manage competing deadlines Experience collaborating with advisors, designers, vendors, and compliance teams Familiarity with compliance review processes and the ability to revise content based on legal guidance Comfort with basic website content updates Ability to generate and interpret basic analytics and campaign reports Exceptional attention to detail, especially regarding disclaimers, disclosures, and compliant messaging #J-18808-Ljbffr