Lead Product Marketing Manager, New Business

Lead Product Marketing Manager, New Business Remote Overview Reporting to the Director of Product Marketing, the Lead Product Marketing Manager, New Business will develop and execute narratives, tools, and materials that drive acquisition of new customers across key verticals. This remote role is part of the Marketing team and helps Spring Health shape how we show up in the market to win strategic deals. What you’ll do Lead development of Spring Health’s core pitch narratives and demo storylines, ensuring they are compelling, differentiating, and tailored for buyer personas. Build and scale industry-specific toolkits for Sales across verticals including healthcare, retail, and finance, aligning closely with GTM strategy. Serve as strategic marketing partner on jumbo deals, developing finalist presentations and customer-facing content that wins competitive evaluations. Collaborate cross-functionally with Sales, Clinical, Product, and Marketing to align messaging and ensure consistency across the buyer journey. Maintain and evolve a library of sales-ready assets, including decks, one-pagers, and product overviews that reflect the latest product capabilities. Leverage market trends, buyer feedback, and competitive activity in messaging and asset development. What success looks like Core pitch narratives and demo materials deployed and adopted by Sales Development and enablement of industry-specific sales toolkits Strategic support for prospect presentations Positive internal NPS on content quality, usability, and deal impact Increased new logo win rates and improved pipeline conversion metrics in supported deals What you’ll bring 6–8 years of product marketing or related experience, with a strong track record in new business acquisition and B2B marketing Expertise in developing compelling sales narratives, pitch materials, and industry-specific value propositions Experience collaborating on large, strategic deals in a highly competitive market Strong communicator and storyteller with executive presence and sharp attention to detail Comfortable managing multiple priorities and balancing strategic and tactical work Prior experience in healthtech, B2B SaaS, or high-growth environments is preferred The target base salary range for this position is $154,000 - $194,810 , and is part of a competitive total rewards package including equity and benefits. Individual pay may vary based on experience, location, internal pay equity, and other relevant business considerations. We review all employee pay and compensation programs annually using Radford Global Compensation Database at minimum to ensure competitive and fair pay. Benefits Health, Dental, Vision benefits start on your first day. Includes access to One Medical accounts; HSA and FSA plans available with Spring contributing up to $1K for HSAs, depending on plan type. Employer sponsored 401(k) match of up to 2% Annual no-cost visits to Spring Health network of therapists, coaches, and medication management providers for you and dependents Competitive paid time off policies including vacation, sick leave, and holidays Parental leave: 18 weeks for birthing parents and 16 weeks for non-birthing parents (after 6 months tenure) Access to weight management program, fertility care support with a $4,000 reimbursement, and well-being resources Wellhub for fitness, mindfulness, nutrition, and sleep within a single subscription BrightHorizons sponsorship for child care, back-up care, and elder care Professional development reimbursement up to $1,000 per year Donation matching up to $200 per year Equal Opportunity Spring Health is an equal opportunity employer. We do not discriminate in hiring or any employment decision based on protected status. We also provide reasonable accommodations for qualified individuals with disabilities. If you require accommodation, please let us know. #J-18808-Ljbffr