Marketing Manager

Job Title: Marketing Manager Location: White Rock Medical Center – Dallas, TX Job Type: Full-Time, on-site About Us White Rock Medical Center is a community-focused healthcare provider committed to delivering exceptional care and strengthening relationships with our patients and neighbors. We’re expanding our team with a Marketing Manager who can set strategy and roll up their sleeves—partnering closely with our entry-level Marketing & Communications Coordinator to elevate our brand, grow patient volume, and deepen community engagement. Position Summary The Marketing Manager is a player-coach responsible for building and executing the hospital’s integrated marketing strategy while directly supervising the Marketing & Communications Coordinator. This leader will combine high-level planning (annual plans, budgets, channel strategy, vendor selection) with day-to-day execution (campaign builds, content editing, event support, and analytics), ensuring efforts are HIPAA-compliant, data-driven, and aligned with organizational priorities. Key Responsibilities Leadership & People Management Directly manage the Marketing & Communications Coordinator: set goals, provide coaching, review work, and develop skills. Build lightweight processes and standards (briefs, calendars, templates). Strategy & Planning Own annual and quarterly marketing plans for service lines and community programs. Develop and present budget proposals, forecasts, and ROI models. Establish brand governance and content guidelines. Hands-On Execution Partner with Coordinator to create and publish content across web, social, and email. Lead community outreach programs and health fairs. Manage vendor relationships and negotiate contracts. Data, CRM & Measurement Define KPIs and dashboards for patient acquisition and engagement. Run A/B tests and optimize funnels. Compliance & Reputation Ensure HIPAA-compliant marketing practices. Support reputation management and crisis communications. Benefits Health, dental, and vision insurance Paid time off and holidays Professional development opportunities Retirement plan options Qualifications Bachelor’s degree in Marketing, Communications, Business, or related field. A minimum of 3-5 years of progressive marketing experience in a hospital setting. Demonstrated success in leading small teams and hands-on execution. Proficiency with marketing tools (CRM, email, social, SEO/SEM, analytics). Exceptional writing, editing, and project management skills. Preferred Skills Experience with CRM systems and analytics tools. Experience proving ROI for campaigns. Familiarity with HIPAA-compliant workflows; PR experience. Bilingual (English/Spanish) is a plus. MBA, MPH, or relevant certifications a plus. #J-18808-Ljbffr