VIP CRM Manager

Growe welcomes those who are excited to: Prepare a strategic monthly calendar tailored for Casino and Sports customers and use analytics to drive decisions; Prepare weekly analysis on the performance of campaigns and measure profitability; Analyze player behaviors and create segmentations and offers that align with playing style; Plan, execute, and optimize campaigns for player upselling, retention, and reactivation on a daily basis; Collaborate with content, design, and product teams to deliver engaging and relevant promotions; Manage communications across email, SMS, push notifications, and in-app messages; Identify key sports and casino events in the market and align with special promotions; Track, measure, and report on key performance metrics such as retention rate, reactivation rate, churn rates, and monthly pulsation flows; Deep into different metrics: ARPU (Average Revenue Per User), Campaign conversion rates (acceptance, usage, wagered %), communication metrics (Open Rate, Click-Through Rate, Conversion Rate, Delivery Rate); Perform A/B testing and hypothesis to drive continuous improvements in CRM performance. We need your professional experience: 2+ years of experience in a CRM within the iGaming industry; Strong analytical and data interpretation skills with the ability to make strategic decisions based on data; Proficiency in CRM tools, marketing automation platforms, and performance tracking tools; At least an Upper-intermediate level of English (spoken and written); Experience managing VIP segments and executing high-value retention strategies will be a plus; A good understanding of player behavior is a strong advantage; Experience providing support to a Junior CRM Manager. We appreciate if you have those personal features: Strong communication and presentation skills with the ability to create and deliver compelling reports and proposals; Able to manage multiple deadlines simultaneously; Problem-solving skills; Data-driven approach. We are seeking those who align with our core values: GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals; DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success; BE READY FOR CHANGE: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow. #J-18808-Ljbffr