
Product Marketing Manager
NXP Semiconductors, Shanghai, VA, United States
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Focus on new application market and new product business development
Deeply engage with top customers of target applications for new opportunities
Provide regular and timely updates of customers’ short-term and long-term product demand 'and forecast to internal teams
Be involved with NPI process, provide market support documents with solid data and justification to kick off the new project
Collaborate closely with define, design and marketing teams to translate market insights into detailed product specifications
Develop and execute strong Go-to-Market (GtM) strategy for portfolio of product under responsibility
Provide regular product and market competitive analysis working with System & Applications, Technical Marketing, and Product Definition teams
Analyze requirements, generate innovative concepts, and document specifications
Responsibilities
Focus on new application market and new product business development
Deeply engage with top customers of target applications for new opportunities
Provide regular and timely updates of customers’ short-term and long-term product demand 'and forecast to internal teams
Be involved with NPI process, provide market support documents with solid data and justification to kick off the new project
Collaborate closely with define, design and marketing teams to translate market insights into detailed product specifications
Develop and execute strong Go-to-Market (GtM) strategy for portfolio of product under responsibility
Provide regular product and market competitive analysis working with System & Applications, Technical Marketing, and Product Definition teams
Analyze requirements, generate innovative concepts, and document specifications
Requirements
Bachelor's Degree (or higher) in Electrical or Electronic Engineering
Strong results-driven and self-starter who demonstrates high accountability
Knowledge and experience in analog, mixed-signal, or power electronics is a strong desired plus
Prior experience in Automotive electronics is highly desired
Prior experience supporting BMS AFE, HV gate drivers, motor drivers, power conversion or automotive body/domain products is desired
At least 3-year experience in customer-facing role (Applications, Sales, Technical Marketing)
Excellent communication skills (verbal and written) in Chinese and English
Fluent-level proficiency in speaking and writing English (business level)
Strong analytical and presentation skills
Ability to develop strong business cases for new and existing products
Located in or near Shanghai
Proven skills in negotiating pricing versus key products specs and features with customers
Experience in supporting applications in the Industrial markets is a plus
Willingness and ability to travel extensively across China and occasionally internationally
More information about NXP in Greater China...
Seniority level Seniority level Mid-Senior level
Employment type Employment type Full-time
Job function Job function Marketing and Sales
Industries Semiconductor Manufacturing, Computers and Electronics Manufacturing, and Software Development
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