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Higher Ed Marketing & Business Development Specialist

Beacon Hill, Boston, MA, United States


The Business Development Specialist, reporting to the Director of Marketing, plays a key role in driving revenue growth and market expansion. This role supports the Marketing and Communications team through hands‑on business development initiatives, conference engagement, and relationship building with prospective clients, learners, and strategic partners. Responsibilites: Identify new business opportunities through market research, competitive analysis, and trend monitoring Support the development of promotional materials and presentations for client meetings, conferences, and events Attend conferences and events, coordinating logistics including shipping, transportation, and on‑site or virtual setup Serve as a primary point of contact at conferences, answering questions and capturing lead information Collaborate cross‑functionally with internal teams and external partners to ensure aligned marketing and outreach strategies Build and foster partnerships with internal groups, research centers, and external organizations that support program growth Assist in identifying subject matter experts and topics for future programs and stay current on industry and market trends Conduct discovery conversations with prospective organizations to assess needs and evaluate program fit Follow up with leads using a multi‑channel outreach strategy to convert prospects into clients Analyze performance data to refine business development and marketing strategies Qualifications: Bachelor's degree with several years' experience in business development, marketing, or a customer‑facing role Proven ability to operate effectively in a fast‑paced, high‑volume environment Strong written, verbal, and presentation skills Proficiency with productivity tools, spreadsheets, presentations, video conferencing, and collaboration platforms Experience using marketing tools such as email platforms, social media tools, and analytics systems Working knowledge of digital marketing channels including email, content, SEO, and social media Experience with lead segmentation and follow‑up strategies Beacon Hill is an equal opportunity employer and individuals with disabilities and/or protected veterans are encouraged to apply. California residents: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Company Profile: Beacon Hill Technologies, a premier National Information Technology Staffing Group, provides world class technology talent across all industries utilizing a complete suite of staffing services. Beacon Hill Technologies' dedicated team of recruiting and staffing experts consistently delivers quality IT professionals to solve our customers' technical and business needs. Beacon Hill Technologies covers a broad spectrum of IT positions, including Project Management and Business Analysis, Programming/Development, Database, Infrastructure, Quality Assurance, Production/Support and ERP roles. Learn more about Beacon Hill and our specialty divisions, Beacon Hill Associates, Beacon Hill Financial, Beacon Hill HR, Beacon Hill Legal, Beacon Hill Life Sciences and Beacon Hill Technologies by visiting www.bhsg.com. Benefits Information: Beacon Hill offers a robust benefit package including, but not limited to, medical, dental, vision, and federal and state leave programs as required by applicable agency regulations to those that meet eligibility. Upon successfully being hired, details will be provided related to our benefit offerings. #J-18808-Ljbffr