Marketing Research Specialist

Duration: 12 + months (Possibilities of Extension) About the Role We’re looking for an experienced Market Research professional to help uncover customer insights and drive data-informed decisions for digital products and services in the technology space. In this role, you will partner closely with product, marketing, design, and strategy teams to design and execute research that informs product development and go-to-market strategies. You’ll lead end-to-end research initiatives, combining quantitative and qualitative methodologies to understand customer needs, behaviors, and market opportunities. Key Responsibilities Design and execute quantitative and qualitative research studies to answer key business and product questions Translate business challenges into clear research objectives and actionable insights Conduct customer interviews, usability sessions, and other qualitative research activities Program, test, and launch surveys using Qualtrics, including advanced logic, branching, quotas, and randomization Manage research fieldwork, including participant recruitment and vendor coordination when needed Analyze data using techniques such as cross‑tabulation, segmentation, and driver analysis Synthesize findings and deliver clear, executive‑ready presentations with actionable recommendations Present insights to cross‑functional stakeholders including Product, Marketing, UX, and Strategy teams Required Qualifications 7+ years of experience in market research, preferably within the technology or digital product space Strong experience with both qualitative and quantitative research methodologies (e.g., interviews, surveys, segmentation, customer journeys, ethnography) Hands‑on experience with survey programming in Qualtrics Ability to translate complex research findings into clear, compelling insights and storytelling Strong collaboration and stakeholder management skills Preferred Qualifications Experience working with SPSS or similar statistical analysis tools Familiarity with design thinking and lean experimentation frameworks Experience conducting usability testing Bachelor’s or Master’s degree in Marketing, Market Research, Business, Psychology, Statistics, Data Analytics, or a related field Dexian is a leading provider of staffing, IT, and workforce solutions with over 12,000 employees and 70 locations worldwide. As one of the largest IT staffing companies and the 2nd largest minority‑owned staffing company in the U.S., Dexian was formed in 2023 through the merger of DISYS and Signature Consultants. Combining the best elements of its core companies, Dexian’s platform connects talent, technology, and organizations to produce game‑changing results that help everyone achieve their ambitions and goals. Dexian’s brands include Dexian DISYS, Dexian Signature Consultants, Dexian Government Solutions, Dexian Talent Development and Dexian IT Solutions. Visit https://dexian.com/ to learn more. Dexian is an Equal Opportunity Employer that recruits and hires qualified candidates without regard to race, religion, sex, sexual orientation, gender identity, age, national origin, ancestry, citizenship, disability, or veteran status. #J-18808-Ljbffr