Digital Marketing Specialist

Digital Marketing Specialist AE Digital is growing, and we’re looking for a Digital Marketing Specialist to help manage, optimize, and implement digital marketing strategies for a portfolio of service‑based clients. If you enjoy blending hands‑on execution with strategic thinking—and love turning data into measurable growth—this role is for you. You’ll work closely with the owner to build and execute paid search and SEO strategies that drive real business results. What You’ll Do Google Ads Management Oversee and optimize active Google Ads campaigns across multiple client accounts Build and launch new campaigns, including keyword research, ad copy, targeting, and conversion tracking setup Monitor performance, manage budgets, and continuously optimize campaigns through negative keywords, bid adjustments, and A/B testing Help develop and implement SEO strategies aligned with client goals and service offerings Conduct keyword research to support service pages, blogs, and local SEO initiatives Analyze client websites to identify SEO opportunities, content gaps, and technical issues Collaborate on and execute on‑page optimizations, including metadata, internal linking, content improvements, and schema recommendations Support local SEO strategies, including Google Business Profile optimization, review growth initiatives, and location‑based content Monitor keyword rankings, organic traffic, and site performance, adjusting strategy as needed Reporting & Insights Compile regular performance updates for internal review and client reporting using dashboard software Translate PPC and SEO data into clear, actionable insights and prioritized recommendations Track progress against goals and communicate wins, risks, and next steps Work directly with the owner to align paid and organic strategies with client goals Participate in campaign planning and optimization discussions Stay current on PPC and SEO trends, algorithm updates, and platform changes—and proactively bring ideas forward What We’re Looking For Experience managing Google Ads campaigns from setup to optimization Hands‑on experience with SEO strategy and implementation (on‑page, local, and content‑focused SEO) Strong understanding of keyword research, search intent, and performance metrics Comfort working with analytics, dashboards, and reporting tools Ability to manage multiple accounts, priorities, and deadlines Proactive, solution‑oriented mindset with strong attention to detail Why You’ll Love This Role Direct collaboration with ownership — your ideas and recommendations matter Clear ownership over campaigns and SEO initiatives Opportunity to grow your skill set and career within a fast‑growing, woman‑owned digital marketing agency Work from anywhere with a flexible, results‑first schedule (ideal candidate located in Virginia). Competitive salary in the $65,000–$75,000 range, based on experience. Generous PTO policy plus 12 paid holidays each year to truly unplug and recharge. Company‑provided laptop so you’re set up for success from day one. Monthly internet stipend to keep your home office running smoothly. Seniority Level Entry level Employment Type Full‑time Job Function Marketing and Sales Industries Marketing Services #J-18808-Ljbffr