
Proposal and Marketing Specialist
Geosyntec Consultants, Columbia, MD, United States
Overview Proposal and Marketing Specialist
Primary Location: US-NJ-Pennington; Additional locations: US-MA-Acton, US-MD-Columbia
ID: 2025-4049
Category: Marketing • Position Type: Regular Full-Time • Remote: No
Geosyntec is an innovative, international engineering and consulting firm serving private and public-sector clients to address new ventures and complex problems involving our environment, natural resources, and civil infrastructure. Our engineers, scientists, technical and project employees serve our clients from offices across the world. We are known for our technical leadership, broad experience, and exceptional client service. We invest in our people and offer competitive pay and benefits and well-being programs. To learn more, visit: http://www.geosyntec.com/careers/
Essential Duties and Responsibilities Coordinate all aspects of the competitive proposal preparation — from initial planning through delivery
Act on and filter data related to clients, competitors, past, current, and prospective markets, and relevant corporate experience by distributing to technical and marketing leads
Prepare and assemble written and visual information for client presentations
Lead production of proposals/SOQs, including compliance with applicable criteria; ensure win themes are properly presented; edit and graphics; prepare for digital and/or print reproduction and on-time delivery
Maintain scheduling and tracking systems for individual pursuit and proposal elements and update technical/marketing teams on status
Assist in developing pursuit plans and client outreach activities ahead of RFP release
Identify needed content from team and consultants, integrate onto pursuit platforms (local drives, SharePoint, OneDrive, Teams folders) and organize and inform pursuit teams of the organization
Maintain systems to extract, categorize, and retrieve information related to clients, consultants, personnel, projects, prior proposals, boilerplate, visuals, and mailing lists
Manage the Region's or Branch's procurement platform initiatives (identify platforms such as BidSync, register accounts, select appropriate categories, monitor email/solicitation details, coordinate with appropriate technical staff for go/no-go bid opportunities)
Prepare storyboards for marketing materials and/or submittals, and demonstrate writing proficiency
Work with technical teams to create compelling content, demonstrating Geosyntec as a thought leader in focus areas
Coordinate and support implementation of targeted marketing campaigns for the branch/region/business development initiative/company as needed (assist with strategy development, approach/method, help identify and/or create campaign materials such as videos, brochures, PDs, etc., and support analytics debrief and lead follow-up)
Coordinate the development of new material and updates to existing material with marketing teams, business development initiative teams, and practitioners/subject matter experts
Create first drafts of news announcements for internal and external posting; revise and circulate for comment
Coordinate with practitioners to maintain master resumes, project descriptions, and imagery
Maintain and manage content libraries, including prior proposals, boilerplates, and visuals
Assist with content for online presence, including social media, website, and email
Track and distribute events planning information to practitioners and research event attendees; enter industry event information
Maintain corporate memberships in industry and client organizations and key meeting calendars
Conduct research related to competitors, markets, and relevant corporate experience
Assist with graphics concepts and development, writing/content, and proofreading
Handle requested edits to marketing content such as press releases and article drafts
Perform special projects and related work as required
Skills, Experience and Qualifications A Bachelor's degree with four (4) years or more progressive relevant experience is required, or an Associate's degree with 6 years of experience, or eight (8) years of directly related experience or any equivalent combination of experience and training
Demonstrated writing skills, including the ability to think critically and analytically about the purpose of the document and how the content might be improved
Experience with the RFQ/RFP process
Formatting, writing, editing, and proofreading skills with strong attention to detail
Advanced computer literacy using MS applications (Teams, Outlook, Word, PowerPoint, Excel) and Desktop Publishing Software (Adobe Suite, including Acrobat, InDesign) (preferred)
Familiarity with Illustrator and some graphic design experience (preferred)
Ability to understand and follow complex oral and written instructions
Ability to multitask, prioritize, and manage workflow
Ability to work both collaboratively and independently to perform effectively under tight deadlines
This opportunity will be posted for at least five days. Compensation ranges vary by location: Pennington, NJ; Columbia, MD; Acton, MA. The typical base salary range for this position is provided as part of Geosyntec's total compensation package and will be determined based on education, experience, skill set, and location.
Pennington, NJ: $76,345–$114,520
Columbia, MD: $72,875–$109,315
Acton, MA: $79,815–$119,725
We offer a comprehensive benefits package including paid holidays, vacation, sick, and personal paid time off, medical, dental, vision, life, and disability insurance, 401(k), and other benefits to eligible employees.
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