Digital Marketing Specialist

Dialight is the world leader in LED industrial lighting technology with millions of LED fixtures installed worldwide. We see a world where heavy industry is transformed to be safer, more productive, and environmentally friendly through illumination. We enable industrial customers operating in demanding environments to reduce their energy costs, maintenance costs, and carbon footprint while maximizing the safety and productivity of their facilities. Position Overview Dialight is seeking a Digital Marketing Specialist to support the execution of digital marketing campaigns that drive awareness, engagement, and lead generation across key industrial markets. This role is highly execution-focused and will be responsible for deploying and managing campaigns across email, paid digital advertising, and social media platforms. The position will work closely with product marketing, sales, and external partners to ensure campaigns are delivered on schedule and aligned with business objectives. Key Responsibilities Digital Advertising Plan, launch, and manage paid digital campaigns across Google Ads, LinkedIn Ads, and Meta Ads Optimize campaigns for performance including targeting, bidding strategy, and creative testing Monitor campaign metrics and provide reporting on performance, engagement, and conversions Identify opportunities to improve campaign ROI and audience reach Email Marketing & Marketing Automation Build and execute email marketing campaigns using HubSpot Develop segmented email workflows supporting product launches, campaigns, and customer engagement Manage campaign setup including landing pages, forms, and lead capture Track performance metrics including open rates, click-through rates, and conversions Social Media Execution Manage and schedule social media content across corporate platforms Support both organic and paid social initiatives Coordinate development of social assets and campaign messaging Monitor engagement and performance metrics Content & Creative Development Develop digital marketing assets using Adobe Creative Cloud, including graphics for social media, digital advertising, and email campaigns Coordinate with internal teams on campaign messaging and marketing content Ensure creative assets align with Dialight brand standards Website & Campaign Support Support website updates related to campaigns, product launches, and marketing initiatives Coordinate landing pages and digital content supporting lead generation Maintain consistency across digital channels and marketing materials Analytics & Reporting Track and analyze campaign performance across digital channels Provide regular reporting on campaign effectiveness and marketing KPIs Support ongoing optimization of digital marketing programs Qualifications Bachelor’s degree in marketing, Communications, or related field 3–5 years of experience in digital marketing, preferably in a B2B environment Hands‑on experience managing paid digital advertising campaigns Experience with HubSpot marketing automation Proficiency in Adobe Creative Cloud Experience managing Google Ads, LinkedIn Ads, and Meta Ads Strong organizational skills with the ability to manage multiple campaigns simultaneously Analytical mindset with experience interpreting campaign performance data #J-18808-Ljbffr