Email Marketing Product Manager, Marketing Te

Email Marketing Product Manager, Marketing Technology Location: Tampa Bay, FL (Remote) The Tampa Bay Times is Florida’s largest newspaper and a trusted source of independent journalism. As consumer revenue plays an increasingly critical role in sustaining our mission, we’re investing in modern lifecycle marketing and email automation to drive subscriber growth and retention at scale. We’re hiring an Email Marketing Product Manager who is equally strong in email execution and marketing technology. This is not just a platform ownership role — you’ll be deeply involved in building, launching, optimizing, and scaling high-performing email campaigns across the full subscriber lifecycle. You’ll serve as both the technical owner of our ESP and a hands‑on lifecycle marketer driving campaign performance. This is a highly executional role for someone who enjoys being in the platform, building campaigns, improving performance, and scaling lifecycle marketing within a mission‑driven media organization. Responsibilities End‑to‑end ownership of Sailthru as our core email and lifecycle platform Operationalize marketing campaigns by: Translating campaign briefs into Sailthru‑ready requirements Standardizing workflows, templates, and audience logic Ensuring campaigns can be launched quickly and consistently Own and optimize Sailthru usage, including: Audience segmentation and behavioral targeting Journey setup and automation Template frameworks and personalization logic Deliverability, QA, and send‑readiness best practices Hands‑on build and execution of acquisition, onboarding, engagement, retention, and winback campaigns Advanced audience segmentation using behavioral, transactional, and engagement data Automation architecture, journey logic, trigger‑based campaigns, and personalization frameworks development Ownership of email template systems, dynamic content blocks, QA, and send‑readiness processes Campaign testing (A/B, subject lines, creative, cadence) and performance optimization Deliverability monitoring, list hygiene, and governance standards Data imports, audience validation, and campaign readiness workflows Vendor management (Mather & Inka), translating marketing needs into technical requirements KPI tracking in partnership with Analytics, optimizing for engagement, conversion, retention, churn, and LTV Required Qualifications 4–7 years of hands‑on email marketing and lifecycle automation experience Deep expertise in Sailthru (or similar ESP/CDP such as Braze, Iterable, or SFMC) Experience personally building and launching campaigns — not just overseeing strategy Strong understanding of segmentation logic, behavioral targeting, and customer data Proven track record optimizing email performance through testing and iteration Working knowledge of HTML/CSS for email templates Experience in subscription, media, or DTC environments preferred #J-18808-Ljbffr