Product Marketing Manager

Real estate runs on Yardi, and your work helps clients andprospects move faster. At the intersection of product and marketing, youconnect product strategy to revenue outcomes. You define buyer personas andproblems, create distinctive positioning and turn complex productstories into narratives that drive engagement and sales. You own the launchcalendar and orchestrate integrated campaigns with product, demand generationand field teams. You build proof through case studies, demos andclear storytelling that earns trust. You equip sales with crisp messaging,competitive guidance and training that elevates every conversation.You champion the voice of the customer and bring it into product, marketing,and sales decisions. Your work drives awareness, adoption, and retention acrossthe customer life cycle. If you love combining data, creativity, andstorytelling to bring products to life — we’d love to have you on theteam. What You’ll Do Define target audiences, craft compelling productpositioning, and ensure consistent messaging across all marketing channels. Plan and execute go-to-market strategies, launches, andcampaigns that drive adoption and client engagement. Collaborate with product, sales, and creative teams todevelop impactful collateral, sales tools, and training materials. Analyze campaign performance, client feedback, and markettrends to optimize marketing strategies and messaging. Who You Are Bachelor's degree in marketing, business, communications, orrelated field Three years of experience in marketing, communications, orproduct marketing Prior experience in a business-to-business (B2B) marketingorganization Proficiency in Microsoft Office applications, includingOutlook, Word, Excel, PowerPoint, and SharePoint Knowledge of product launch planning, campaign development,and sales enablement practices Writing and storytelling skills to translate productinformation into clear, compelling messages Verbal and written communication skills Proofreading and editing skills Strong attention to detail and high accuracy Project management skills and ability to manage multiplepriorities Strong research and analytical skills Understanding of client needs and ability to translatefeedback into marketing strategy Excellent organizational skills Solid interpersonal and relationship management skills Ability to work independently and collaboratively Initiative and accountability in managing deliverables andtimelines Analytical mindset with the ability to define and track KPIs Ideal to Have Experience in specified product/market/industry Enterprise software and real estate industry experience Experience hosting webinars or speaking at client-facingevents Familiarity with marketing automation platforms Experience with design tools including Adobe Suite and Figma Proficiency with marketing tools such as projectmanagement, CRM, or website CMS platform Real Estate runs on Yardi. About Us Yardi pioneers the property tech industry by seamlesslyblending 40 years of tradition with forward-thinkinginnovation. We’ve created a team of over 10,000employees in over 40 locations around the globe dedicated to making greatreal estate software products. Discover the Yardi Difference: Yardi is more than just a software company – we arededicated to creating a positive impact in our communities. Annually, Yardiextends philanthropic support to organizations chosen by our employees. Ourteam has contributed to over 350 nonprofits globally, demonstrating ourcommitment to various causes and communities. Our award-winning culture, consistently recognized byGlassdoor's prestigious "Best Place to Work", fosters support,collaboration, and growth. We prioritize your well-being with comprehensivebenefits, including 100% paid employee medical premiums, company profit-sharingplan, and flexible work arrangements. Annual Salary Range: $102,400 - $115,200 All submissions for open positions should be receivedthrough Yardi’s applicant portal, accessed from Yardi’s corporate website. #J-18808-Ljbffr