Digital Marketing Coordinator – Social Media & Reputation

The Digital Marketing Coordinator – Social Media & Reputation is a key member of the Lakefield Veterinary Group Marketing Team and is responsible for the strategy, execution, optimization, and reporting of organic and paid social media programs and hospital reputation management across our veterinary hospital network. This role reports to the Senior Marketing Manager and partners closely with internal marketing, operations, and analytics teams, as well as hospital leadership, to strengthen brand presence, drive engagement, support new client growth, and enhance the overall client experience. This individual will manage company and hospital-level social media execution, oversee reputation management programs and vendor relationships, support hospital Social Media Liaisons, support email marketing, and analyze performance trends to inform continuous improvement. The ideal candidate is creative, organized, detail-oriented, and comfortable balancing both strategic planning and hands-on execution. Work Location: Hybrid Model / Kent, WA Office (3 days a week - Relocation required) Schedule: 40-hour work week - Monday to Friday Key Responsibilities Social Media Strategy & Execution Own the planning, execution, and optimization of social media programs across platforms including: Facebook, Instagram, Additional platforms as assigned (e.g., TikTok, Google Business Profile, Nextdoor) Implement hospital social media content plans and calendars, including: Veterinary Education national campaigns, Annual national campaigns, Company-wide hospital-specific promotions, One-off requests from Hospital, Marketing, and Operations teams Manage and maintain a social media annual plan and content calendar to ensure consistent posting and campaign alignment Design and deploy social media creatives (static, video, copy) aligned to brand standards and campaign goals Develop and execute organic and paid (boosted only) social media campaigns to attract new pet owners, drive appointment bookings, promote services, promotions, and seasonal initiatives Social Media Optimization, Testing & Trends Actively optimize hospital social media channels to improve engagement and performance Develop and execute A/B testing strategies for social campaigns, including creative formats, messaging and CTAs, posting cadence and placement Stay current on social media trends, best practices, and platform updates that impact hospital performance Partner with analytics stakeholders to monitor and analyze social media performance metrics and insights Hospital Social Media Liaison Support Support and enable the Hospital Social Media Liaison program (80+ participants) through training and education, best practices and resource development, ongoing guidance and troubleshooting, and empower hospital teams to effectively manage local, in-clinic, and community-focused social content Reputation Management Program Ownership Oversee and direct the hospital reputation management program, including developing and facilitating processes and best practices, managing and optimizing hospital business listings, supporting reputation acquisition initiatives Provide education and training to hospitals on review response best practices, reputation score improvement strategies, and expanding and optimizing reputation acquisition efforts across business listings Manage reputation management vendor relationships and account licenses, including new hospital account setup, user access management, troubleshooting and issue resolution This role does not require responding to all hospital reviews but does include providing guidance to hospitals, supporting escalation processes, and assisting with review flagging when needed. Reporting, Analytics & Insights Track, analyze, and report on social media engagement and performance metrics, reputation scores, trends, and acquisition volume Identify performance trends, risks, and opportunities across hospitals Provide regular insights and recommendations to the Senior Marketing Manager and key stakeholders Translate performance data into actionable strategies for improvement Cross-Functional Collaboration & Support Partner with internal Marketing, Operations, and Analytics teams to align social and reputation efforts with broader business goals Support additional digital marketing initiatives as assigned by the Senior Marketing Manager Ensure consistent brand representation and messaging across all social and reputation touchpoints Qualifications & Experience Bachelor’s Degree in Marketing, Communications, or related field, or equivalent experience 1–3 years of experience in digital marketing, social media management, or reputation management Experience managing social media platforms for brands or multi-location businesses Strong understanding of social media performance metrics and optimization strategies Experience working across multiple hospital or business locations Experience with Microsoft Suite (Word, Excel, PowerPoint) Experience with Canva.com or Adobe Creative Suite Experience with social media management tools (e.g., SOCi, Sprout Social, Yext, or similar) Preferred Experience supporting multi-location, retail, healthcare, or service-based businesses Familiarity with veterinary, healthcare, or pet-related marketing Experience with reputation management platforms and business listings Knowledge of Monday.com or similar project management tools Knowledge of Canva.com or similar design tools Skills & Competencies Creative thinker with strong copywriting and visual storytelling skills Strong organizational skills with the ability to manage multiple priorities and deadlines Detail-oriented with high quality standards for client-facing content Excellent written and verbal communication skills Analytical mindset with the ability to interpret performance data and identify trends Comfortable working in a fast-paced environment with shifting priorities Comfortable leading webinars and coaching field team members Benefits 401(k) + matching Health insurance Dental insurance Vision insurance Flexible spending account or Health savings account Life insurance Paid time off Employee Assistance Program (EAP) Employee veterinary care discount Flexible Hybrid work schedule Professional development assistance Retirement plan Bring your dog to work (must be up-to-date on vaccinations and on leash) Veterinary medical benefits for pets at hospitals in the Lakefield family. Office Monthly/Quarterly Lunch and Happy Hour events About Lakefield Veterinary Group We believe exceptional veterinary care starts with exceptional people. We partner with hospitals across the country to preserve what makes each practice special - its people, culture, and connection to community - while providing the operational support and resources that allow teams to thrive. As we grow, we are committed to creating an environment where team members feel respected, supported, and empowered to deliver outstanding care. Our Values Respect Learning Do the Right Thing Wow Service Fun If these resonate with you, you’ll fit right in. Equal Employment Opportunity Lakefield Veterinary Group is an Equal Opportunity Employer. We are committed to creating an inclusive environment for all team members and applicants. Compensation Range: $60,000—$70,000 USD #J-18808-Ljbffr