Digital Marketing Specialist

Paid Performance Lead – Digital Marketing Specialist Base pay range: $35.00/hr – $45.00/hr A beauty/cosmetics client seeks a versatile Paid Performance Lead (Digital Marketing Specialist) on a contract-to-hire basis to own our full-funnel digital acquisition engine. Key Responsibilities Multi-Channel Execution: Plan, build, and optimize end-to-end campaigns across Meta, TikTok, Pinterest, Snapchat, and Google Ads (Search, Shopping, PMax, YouTube). Testing & Optimization: Develop a structured testing roadmap for creative (hooks/formats) and technical elements (keywords, bid strategies, and audience layering). Social & Retail Commerce: Support integration with TikTok Shop and Meta Shop while managing Pinterest Shopping and retail media activations (Amazon, Walmart Connect). Analytics & Reporting: Analyze weekly performance to drive actionable insights that improve CAC/ROAS. Maintain clean tracking, UTM frameworks, and event configurations. Creative Collaboration: Partner with the Creative team on briefs, UGC needs, and high-performing ad concepts based on performance data. Operational Excellence: Manage budgets, pacing, and forecasting. Troubleshoot feed issues in Google Merchant Center and maintain overall account hygiene. Qualifications Experience: 3–5+ years of hands‑on paid performance experience, specifically within the beauty or retail verticals. Platform Expertise: Expert-level proficiency in Meta Ads Manager, TikTok Ads Manager, and Google Ads (including PMax and Shopping). Technical Skills: Strong understanding of feed troubleshooting, attribution, and data analytics. Mindset: A strategic thinker who is highly detail-oriented and comfortable operating in a fast-paced, hybrid environment. Commute: Ability to work 2–3 days per week in our NYC or Long Island office. Hourly rate could $35-45/hour or higher depending on experience. Converting to FT in 3-6 months is desired. #J-18808-Ljbffr