(Korean Bilingual) Marketing Director

Overview A leading global apparel manufacturer is seeking an experienced Marketing Director to lead its U.S. marketing and creative teams. This role will oversee brand strategy, campaign development, and digital marketing initiatives , while serving as a key liaison with the company’s headquarters in Korea. The ideal candidate is a bilingual marketing leader (Korean/English) with a strong understanding of Korean corporate culture , U.S. consumer trends , and a proven ability to lead both marketing and design teams in a fast-paced, cross-cultural environment. Requirements Key Responsibilities Develop and execute integrated marketing strategies that align with global objectives and resonate with U.S. consumers. Ensure brand consistency across all channels — retail, digital, PR, and event marketing. Lead planning and execution of seasonal and product-specific campaigns tailored for the U.S. market. Oversee trade show strategy and execution , including booth design, brand storytelling, and event coordination. Drive performance in e-commerce, social media, influencer marketing, and paid digital campaigns . Analyze market data, consumer behavior, and competitive trends to inform strategy and identify growth opportunities. Manage marketing budgets, allocate resources effectively, and measure ROI across campaigns. Lead and mentor a team of marketing associates and graphic designers, fostering creativity and accountability. Qualifications 10–15 years of progressive marketing experience in apparel, fashion, or lifestyle brands . Fluent in Korean and English (spoken and written) — required. Experience working with or within Korean corporate culture . Proven leadership experience managing both marketing and design teams (preferred). Strong understanding of the U.S. apparel, retail, and e-commerce markets . Expertise in trade show management, digital marketing, and brand development. Excellent strategic thinking, communication, and cross-functional collaboration skills. Willingness to travel (20%+). Benefits Annual performance bonus Comprehensive health, dental, and vision insurance 401(k) plan with company match Paid vacation, sick leave, and holidays About the Opportunity This is a unique opportunity to lead the U.S. marketing strategy for a globally recognized apparel brand . The successful candidate will shape the company’s market presence, bridge cultural collaboration between Korea and the U.S., and drive the next phase of brand growth. #J-18808-Ljbffr