
Growth Marketing Manager, AI Systems (Equestrian)
Schneider Saddlery, Frankfort, KY, United States
Overview You build AI systems. You run growth engines. And you have a horse in your life. Schneiders Saddlery requires it.
The Opportunity: Build the AI-Powered Growth Engine for Equestrian E-Commerce Schneiders Saddlery (75-year heritage brand, $12B equestrian market) is hiring a Growth Manager who is a genuine AI builder — not a prompt tourist — and who understands horses.
We’re not looking for someone who just uses ChatGPT daily. We want someone who:
Has BUILT production AI systems, automations, or custom applications
Deploys agentic AI for real business outcomes (monitoring, segmentation, optimization)
Practices "vibe coding" daily — using Claude/ChatGPT to build things, not just ask questions
Creates Zapier/Make/n8n workflows with AI integration that actually run in production
Has built custom dashboards, data pipelines, or prototyped with AI-assisted code
Views AI as infrastructure, not a toy
Equestrian Background Why we also require an equestrian background: the best AI system can’t tell you why a 200g fill blanket matters in November versus a 100g for a clipped horse in a heated barn. Knowing our community means knowing what to BUILD, not just how to build it.
You’re an active or former rider, a horse owner, or a deep enthusiast. Any discipline. The point is: you understand the customer because you ARE the customer.
What You'll Build (AI-Powered Full-Stack Growth) Paid Acquisition Intelligence AI-assisted creative generation and rapid testing (50+ variants/month)
Automated bid optimization and budget allocation systems
Agentic competitor monitoring (pricing, promotions, new products)
Dynamic audience segmentation based on behavioral signals
Platform Optimization (Shopify) Rapid landing page prototyping via AI-assisted code (hours, not weeks)
Systematic A/B testing (2-4 tests always running)
AI-powered personalization and product recommendations
Automated UX analysis from session recordings and heatmaps
Analytics & Attribution Systems Custom dashboards and automated reporting pipelines
SQL queries for cohort analysis and LTV prediction
Multi-touch attribution models
AI-assisted anomaly detection and alerting
Marketing Automation Architecture Agentic systems for monitoring, segmentation, and optimization
Workflows that eliminate 20–30 manual hours/month
Integration layer connecting Shopify, Klaviyo, GA4, ad platforms
Prompt libraries and AI templates for scaling content output
Equestrian-Informed Strategy Content that speaks authentically to riders (because you are one)
Seasonal campaigns timed to actual equestrian buying patterns
Influencer partnerships with real riders, not generic influencers
Product page optimization based on how horse people actually shop
Technical Requirements Must-Have:
Active/former equestrian (rider, horse owner, or deep enthusiast)
5–7 years growth marketing / DTC e-commerce
Portfolio of AI systems/tools you’ve BUILT (production, not experiments)
Shopify platform (hands-on implementation)
GA4 + SQL (analytics fluency)
Automation platforms (Zapier, Make, n8n, or similar) with AI integration
"Vibe coding" as daily practice
Strong Preference:
Python basics for analytics/automation
Experience with LangChain, CrewAI, AutoGen, or agent frameworks
API integrations and webhook architectures
Deployed agentic AI in production environments
Built custom apps or tools from scratch using AI assistance
Leadership Principles & Core Values Systematize Everything: Automate standard work. Build systems that run without you. If you’re doing it twice, build it once.
Actions Unlock Answers: Move before you’re ready. Ship imperfect. Learn from production, not from planning.
We Own the Outcome: Your metrics are yours. We keep growing. We’re in it with you. We’re built to last.
What You Get $132K–$182K total comp ($110K–$140K base + 20–30% bonus)
AI tool budget + autonomy to implement anything
Six-figure ad budget with decision authority
Direct collaboration with tech team on custom development
A role where BOTH your AI skills AND your horse life matter
Clear path: Manager -> Director -> VP
Family-owned culture with fast decisions and real autonomy
Year 1 Impact 10K–20K new customers (30–50% YoY growth)
$2M–$4M incremental revenue
50–100 basis point CVR improvement
Marketing output scales via AI (not headcount)
21–30 hours/month manual work eliminated via systems you build
2–3 new channels launched profitably
To Apply Resume + cover letter + AI portfolio demonstrating:
AI systems/tools/automations you’ve BUILT (with architecture details)
Your equestrian background and how it informs your marketing thinking
Growth marketing wins with real numbers
Examples of "vibe coding" or technical builds
Timeline: Spring 2026 start | Offers February/March
Location: Chagrin Falls, OH (remote/hybrid available)
Schneiders Saddlery | www.sstack.com
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