Strategic Marketing Manager

Remote (U.S.) | East Coast Business Alignment Reports to: Sr. VP of Marketing & Sales Build the Demand Engine Behind National Growth TGI Direct, Inc. is expanding its national presence in digital marketing and multichannel communication services. We are seeking a Strategic Marketing Manager to lead brand positioning, demand generation, and marketing performance across multiple industries. This role is a peer partner to sales leadership and plays a direct role in revenue growth. What You’ll Own National brand positioning and messaging clarity Demand generation strategy across digital channels Marketing-sourced pipeline contribution MQL and SQL conversion performance Campaign ROI and customer acquisition cost Marketing performance will be measured, reported, and optimized consistently. Core KPIs Marketing-sourced revenue Campaign ROI Brand engagement metrics Key Responsibilities Develop and execute an integrated national marketing strategy Partner closely with the National Sales Manager to align pipeline targets Refine messaging for enterprise buyers in regulated industries Optimize marketing investment based on performance analytics Build reporting dashboards and performance cadence Strengthen thought leadership and brand authority What We’re Looking For Bachelor’s degree required (Marketing, Business, or related field preferred) 7+ years of B2B marketing experience Demonstrated success driving measurable pipeline growth Experience in integrated demand generation Strong analytical and performance mindset Ability to operate strategically and execute tactically Experience collaborating closely with sales leadership Experience in digital marketing services, customer communication management, or regulated industries preferred. Location Remote U.S.-based role. Must maintain availability during East Coast business hours. Why This Role Matters TGI Direct has strong operational infrastructure and a growing national sales team. This role is central to building brand authority, fueling demand, and ensuring marketing performance translates directly into revenue growth. If you believe marketing should be strategic, measurable, and accountable to growth — we would like to connect. #J-18808-Ljbffr