Digital Marketing Campaign Manager

Overview To develop and execute digital marketing campaigns, including goals, messaging, CTAs, delivery channels, scheduling, and reporting. Overview To develop and execute digital marketing campaigns, including goals, messaging, CTAs, delivery channels, scheduling, and reporting. Employee will work within digital marketing platforms and collaborate with members of the Digital Marketing team and product owners/stakeholders to deliver multi-channel campaigns facilitating personalized customer and prospect engagements. Employee will monitor and measure campaign effectiveness and adjust to optimize performance and goal conversion within digital marketing platforms focused on marketing automation. Responsibilities Develop and execute digital marketing strategies across lines of business to attract prospects, nurture and cross sell existing customers, and enable exceptional customer journeys Ensure campaign consistency with brand standards and best practices Work with broader team to develop campaign strategy to support line-of-business goals and objectives Develop branding, lifecycle, and promotional messaging in conjunction with in-house and agency teams Build campaign workflows and customer journeys within marketing automation platforms Perform additional duties as assigned. Qualifications Proven experience dealing with confidential, complex, and sensitive information Four-year college education required or equivalent experience 5+ years of experience (Marketing, Communications, Advertising, or related experience) Strong comprehension of marketing automation landscape Well-versed in the use of technology to solve business problems Experience developing marketing campaigns and cross-channel customer journeys Ability to translate high-level strategic thinking into creative and detailed tactical execution plans Proven ability to work in a collaborative team environment Strong organizational, planning, multi-tasking, and project management skills Experience working with marketing automation and analytics tools such as Adobe Campaign, Adobe Analytics, Google Analytics, Marketo, Hubspot or similar a plus Physical Requirements/Working Conditions: Must be able to sit for long periods of time and use computer keyboard and/or mouse, while viewing computer screens. Note: This is a brief description of this position and is not limited to those described herein. Management retains the right to add, delete or modify any of these responsibilities at any time during employment. Trustmark Bank does not accept unsolicited resumes from agencies and/or search firms for any job postings on this site. Resumes submitted to any Trustmark Bank employee by a third-party agency and/or search firm without a valid, written search agreement signed by Trustmark, will become the sole property of Trustmark Bank. No fee will be paid if a candidate is hired for a position as a result of an unsolicited agency or search firm referral. #J-18808-Ljbffr